Have gone there lots of times this year and last year. Ice cold beer last year was a buck, this year it's 2 bucks, still a good deal for a place between 5th, and the beach! We talked with the new owners this year, and they said their plan was to be more of a tequilla shop, with more tastings,... More

Even if what scammed man wrote is true, then he is a novice traveler. there are hundreds of ways to shop Playa and there are multitudes of ways to pay. Allowing for exchange rates, credit card charges, human error leaves me suspicious of such a comment. Do your homework because based on your comment, you've been scammed by every purchase... More

Will scam you. Gave me a price in u.s and when you charged my visa, he converted to peso and the price went up 28 dollars on a 106 bottle. More

I just have an amazing trip to playa del carmen two weeks ago and i found an oasis for the tequila lovers like me... i found a place named tequila town wich is located in the constituyentes avenue and the 1st. right in the corner, they have a gorgeous deck with a nice rustic barrel furniture outside...inside of the store... More