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All 476 Amsterdam Attractions »

Heineken Experience

Stadhouderskade 78, Amsterdam 1078AE, The Netherlands
0031-20-5239222
Ranked #23 of 243 attractions in Amsterdam
4.0 of 5 stars 731 Reviews
Type: Breweries, History Museums
Traveller Description: This is one of the MUST SEE attraction of Amsterdam. The Heineken Experience is ofcourse all about Heineken, from the history of the Heineken family... more »
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731 reviews from our community

Visitor rating
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Date Rating
Zaandam, The Netherlands
Contributor
11 reviews 11 reviews
Reviews in 5 cities Reviews in 5 cities
4 of 5 stars Reviewed 28 May 2012 NEW

Good fun between all these tourists. The 'Brew yourself' was fun. Good fun in the cafe at the end, getting some free beers! More

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See 3 more reviews by Jolanda K for Amsterdam
Donegal, Ireland
Top Contributor
55 reviews 55 reviews
Reviews in 21 cities Reviews in 21 cities
30 helpful votes 30 helpful votes
5 of 5 stars Reviewed 28 May 2012 NEW

It is a little pricy at €17 pp but that does include 1 small taster drink and a choice of 2 glasses of Heineken (33cl) or 1 ice cold Heineken (50cl). The tour is very informative and you can taste the wort and handle the barley and hops at various points of the tour which helps being it to life.... More

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See 2 more reviews by Jason M for Amsterdam
1 review
3 of 5 stars Reviewed 26 May 2012 NEW

Essentially a series of beer advertisements you pay to watch. There are a few cool things like the "4d experience" where you get sprayed with water a few times while standing on a moving platform, but it isn't that great. You get 2.5 glasses of Heineken on this tour, anyone really tipsy after that is a lightweight. I could make... More

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Canton, North Carolina
Senior Contributor
27 reviews 27 reviews
Reviews in 6 cities Reviews in 6 cities
10 helpful votes 10 helpful votes
5 of 5 stars Reviewed 25 May 2012 NEW

I am sorry. I do not like most American beers, including those imported for American consumption. I grew up on Dutch, Flemish and German beers. Nothing in the US comes close. Even so, the Heineken experience is over the top. If you want to be knee walking drunk, take this tour and accept every glass they offer you. On the... More

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See 4 more reviews by Daryl G for Amsterdam
Winnipeg, Canada
Senior Reviewer
9 reviews 9 reviews
Reviews in 7 cities Reviews in 7 cities
3 helpful votes 3 helpful votes
3 of 5 stars Reviewed 25 May 2012 NEW

This tour would be great if you're out to have some mindless fun. It's a goofy attraction with little 'meat'. The 'museum' is basically just a PR exhibit for Heineken - Why Heineken is great, the letter the founder wrote to his mother, etc, etc. The 'how beer is made' part was so cheesy that it was actually hilarious, something... More

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Saint Joseph, Missouri
Contributor
19 reviews 19 reviews
Reviews in 7 cities Reviews in 7 cities
3 helpful votes 3 helpful votes
4 of 5 stars Reviewed 23 May 2012 NEW

Enjoyed the tour, great beer! Thought the gift shop could be better. Lots of opportunities to buy personalized items, they all looked cheesy. We took they boat to the Heineken brand store and was not impressed, but did enjoy the free ride through the canals. More

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Limassol, Cyprus
Senior Contributor
28 reviews 28 reviews
Reviews in 6 cities Reviews in 6 cities
3 helpful votes 3 helpful votes
5 of 5 stars Reviewed 23 May 2012 NEW

Everything was awesome. We have fun , drink our beer, make our own beer. More

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See 3 more reviews by MariaStelios for Amsterdam
Kuala Lumpur
Reviewer
3 reviews 3 reviews
Reviews in 3 cities Reviews in 3 cities
3 helpful votes 3 helpful votes
2 of 5 stars Reviewed 21 May 2012

We went on this tour expecting to be educated about the beer brewing process. Unfortunately, 80% of this tour is dedicated to showcasing the Heineken brand. If you enjoy paying money to watch Heineken advertisements, read about Heineken corporate history (which is probably available for free online) and learn about Heineken's new CSR initiative then this is the tour for... More

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London, United Kingdom
Contributor
11 reviews 11 reviews
Reviews in 3 cities Reviews in 3 cities
3 helpful votes 3 helpful votes
5 of 5 stars Reviewed 20 May 2012

Fabulous day out, was definitely worth the money. They show you how the brewing process is done, mixed with their own history, and also give you lots of glasses of Heineken throughout the tour, by the end of the tour both of us felt very tipsy! FABULOUS! More

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See 3 more reviews by Matt M for Amsterdam
Amsterdam
2 reviews
5 of 5 stars Reviewed 20 May 2012

It was great you start by learning about the founder then you tour the place to find out how it is made, Then you go into a 4-D experience which is great, then you can see the horses in the stables ten you get chance to try the beer you also get a chance to pull a pint you also... More

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