Had a really nice visit to the Heineken experience and would certainly go again if I was taking friends to Amsterdam. The exhibits were interesting and fun and the staff were friendly and cool. The beer was small but cold and very tasty and I was given a bier glass as a souvenir at the end. I've heard that they... more

The Heineken experience is just a little bit cheesy but it is good fun. The tour guides are intent in you having a good time and the free beer helps get the most out of the experience. more

Rip off - it's the Heineken's monument to themselves. They should be embarrassed. It's all about how wonderful they are and what awards they've won for selling us beer. There is short overview on old beer making methods. Then you go thru a silly ride as if you are beer. Then a game room. Then a disco room for chillin... more

It costs 15 Euros each, but you do get 3 small beers at the end, so that makes it worth the cost. The tour is relaxed, fun and informative. Everything is clean and brightly lit, the staff are polite, very attentive and informative. They also cleverly have a shop at the end after your 3 beers with more branded items... more

You pay them to "brainwash" you that their beer is the best. You get 2 free drinks . And on the way out, you can pay more to get their merchandise so that you can advertise to the world for them. These guys are just brilliant!!! I felt like a sucker! more

Although I am not a beer fan I decided to go there because a friend told me it was interesting even for me. He was right, Heineken people did there quite an effort. It includes a little of everything: the history of the company, how the beer is produced, a tour around the old brewery, horses (!), some digital tricks,... more

This tour costs 15e, but you get a green Heineken bracelet with 2 tokens on it that can be exchanged for 2 good size glasses of Heineken beer or 2 soft drinks at the end of the tour. You also get a small glass of beer part way through the self-guided tour. There are 4 levels & 18 attractions. You... more

fun place - hi techy experience and interesting and free ice cold heineken more

The Heineken experience exceeded our expectations. It was part education, part ride, part bar. more