This place consists of several buildings, each packed with stores selling the most fashionable clothes, accessories and shoes in the region. Designs are mostly catered to the younger generation (~up to 30s and early 40s) and white-collared working class. With the sheer mass and variety, one can surely find designs that have eluded them are so long. Prices are reasonable... More

Hello APM was the best. Migliore was next. Should be at least one whole day to devour the whole area. Great location. But beware of expensive street food stalls.

Although there are several buildings in these "complex" due to time constraints, we were able to only check out two adjacent buildings. We concentrated on Migliore which according to my daughter/guide has better offerings and lower price and more frequented by tourists and expats. I found that souvenir shopping here is cheaper than Insadong although looking at the total look... More

For such prices and qualities of clothes sold in these shopping malls, one can't ask for more! i don't think one is trading off quality for price. i'd say that only the quality of the top notch brands, such as Chanel, Gucci n Bottega r better than those u find in these malls, especially those in the garment industry know... More

I went there to get my winter clothing based on the reviews here that fashion are very inward and you can get them at a very cheap price over there. True enough, you are able to slash prices by 20-30% off at places such as Miglore and 40-50% at A/PM, i find that it's not a great feeling to shop... More

The Dongdaemun shopping area is not just one building, but a series of shopping malls, each trying to outdo the rest with mind-boggling variety and price. Doota!, Migliore, A/PM are open in the day and feature retailers selling clothes directly to the shoppers. The other malls across the huge construction that is going on, consist of more malls that only... More

This place is a shopping heaven. Not many places allows bargaining these days. Doota used to but not anymore. But hey all the malls open past midnight so u can literally shop ALL NIGHT!! Apm which is next to doota allows bargaining and if u are good, u can slash the prices by a lot. The trick is to start... More

i just accompany my girlfriend who love shopping. so tired!! this market just too big, yes there are lots of great stuff. my advice is do not bring your girlfriend who love shopping to come to this market, otherwise, you will spend at least 6 hours walking without a rest because you have to accompany her shopping.

Where else in the world you could find shopping malls close at 5 am EVERY DAY except Sunday?! Only in Dongdaemun Seoul. As amazed as we are seeing people still really DOING shopping at 3 am and it is busy despite it is an early morning of working weekdays. A must for buyers or shopaholics wannabe.