Modern decor in lobby, relaxing and comfortable deluxe room with great view of sea and beach. 2 mins. walk to beach. Near to public transport, shops and loads of restos. Enormous choice of dishes at breakfast eaten inside or on outside terrace overlooking beach. Staff helpful and pleasant. more

The hotel is old and not clean. Poor service in reception. Too expensive for the services offered more

I stayed in this hotel on my first night in Israel. We got a room with a very nice view of the ocean. This hotel had the best view I had all trip and i stayed in 3 tel aviv hotels (all sea view). The breakfest was very good and the dining room was overlooking the water. Room was medium... more

Location might be a great advantage, but the primary aim of booking a hotel remains the same - sleeping - you're not gonna get it, for sure! Small room, old toilet, ancient and noisy air conditioner that dates back before thermometer was discovered... In one word - do yourself a favor and keep looking for other hotels! more

and great breakfast buffet with Ocean View, stuff veru helpful, ask for the special taxi rate to and from the airport (or use Bus #4 from the Central Bus Station) Take bus # 10 to Old Jaffa more

The prima is situated right smack on the promenade alongside the DAN. Fantastic views from sea view rooms. Nice cool decor rooms. Good new touches (flatscreen TVs and Fridges). best TA seaviews. No pool alas but a 1 min. walk to beach (which i prefer) for this expensive city, prices are V good. Food is ok rather than great but... more

While this hotel is very clean the rooms that the 16 of us stayed in here extremely small. It was impossible to get by the beds and have even one suitcase on the floor.They were having a heat wave in Tel Aviv and there was no air conditioning. Only we didn't know that when we turned the controls to cool... more

Really nice hotel, very friendly and helpful personnel at the reception, breakfast area, and the maids; outstanding breakfast every morning with fresh eggs. Room was clean, smallish with view of the Hotel Dan across the street. Bathroom OK. No WIFI in the room, Internet in the lobby cost USD $3 per half hour, parking lot next door cost NIS 30... more

I almost stayed at the Maxim Hotel, down the street, like the people I traveled with, but after I saw their room, I'm very glad I chose the Prima. My room was large and nicely decorated. The included breakfast was excellent, and the staff (for the most part) was great, especially a front desk clerk named Oozi. The location is... more