Stayed here for 3 nights. Had a pleasant stay on the 12th floor. The room is not exactly large, but good enough for one person. Free wireless internet that works well and easy to set up. Location: A short walk to Market St for trams/most buses. Don't recommend walking directly south on Taylor St - lots of strange people loitering... more

I looked at a lot of reviews on TripAdvisor, but this was the best hotel at the best price. We had two rooms. One was the standard to beds for $104 a night, we also upgraded to a suite (two rooms-king bed in one, living room with sofa bed in the other) for $154. We were blocks from Union Square.... more

We stayed at the Serrano Hotel in May for 3 nights. Checked in at 10pm wasn't a problem, had only two rooms left to choose from -- one on second floor, or one on 7th floor by the elevator. We took our chances and chose the latter one. Surprisingly enough, you could barely hear the elevator doors opening/shutting. The hotel... more

After a long drive from Las Vegas we arrived to a warm greeting from the doorman who was only too happy to assist us. The check in process was effortless and the entire staff were only too willing to help in any way they could. The room was very clean and tidy and well appointed. The bed was the best... more

Lovely room with a great bed and linnens. The location is great; service is excellent. Room size was generous in terms of other hotels nearby. We got a rate of less than $100 for a Deluxe King Room, which ended up being a corner room too! Loved it! more

We stayed six nights at the Serrano and it was just wonderful. Felt like home away from home. Very clean, extremely quiet thanks to the double glazing, friendly helpful staff, great services, and the daily wine hour at 5pm is a nice way to meet fellow travellers and relax after a day of shopping or sightseeing. I had a couple... more

Like other Kimpton hotels, the Serrano was kinda quirky, but fun. The decoration is a bit odd, but that's part of the charm. It's generally comfortable and a decent hotel. The location is not fantastic; perhaps a block too close to the Tenderloin, but not terrible, either. more

I had never stayed at a Kimpton Hotel and now I am not sure I can stay anywhere else!! This place was fabulous--the staff was wonderful, the room was fabulous and the location was perfect. I had never been to SF before and was worried about the location based on some other reviews--but I do not know what they were... more

We stayed in the Serrano hotel on the first two nights of our honeymoon. We had booked a suite through Travelzoo for a great rate and got excellent value for money. The location is fine, two or three blocks from Union Square, but more importantly one block from Dottie's True Blue Cafe for breakfast. It was fantastic! Best muffins ever.... more