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Hotel Shocard at Times Square

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Traveller (238)
360
Panoramas (12)
Room & Suite (161)

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About

#237 of 499 hotels in New York City
Location
Cleanliness
Service
Value
The boutique hotel is situated in the heart of New York City's Times Square, encompassing seven floors with 45 guest rooms, two penthouse suites, and a lobby restaurant. Taking from the 1960's and 1970's, the hotel's name is inspired by the cards that once advertised Broadway shows from inside shop windows.
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Property amenities
Paid public parking nearby
Free High Speed Internet (WiFi)
Wifi
Bar / lounge
Snack bar
Baggage storage
Concierge
24-hour front desk
Newspaper
Non-smoking hotel
ATM on site
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Room features
Air conditioning
Housekeeping
Safe
Bottled water
Wake-up service / alarm clock
Refrigerator
Flatscreen TV
Room types
Bridal suite
Non-smoking rooms
Suites
Good to know
HOTEL CLASS
3.0 of 5 stars
Languages Spoken
English, Spanish, Chinese, Azerbaijani and 2 more

Location

206 West 41th Street, New York City, NY 10036-7203
Hotel Shocard at Times Square
517Reviews62Q+A64Room tips

Reviews
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Passenger23720332927 wrote a review 9 Mar
1 contribution
Das Hotel ist gut gelegen und die Zimmerausstattung war zufriedenstellend. Allerdings gab es Probleme beim Bezahlen. Nach einigem Probieren war eigentlich Alles in Ordnung bis ich nach 6 Wochen, als ich schon lange wieder in der Heimat war, auf einmal ca. 380€ fälschlicherweise nochmals abgebucht wurden. ich habe dem Hotel sofort geschrieben und es hat mehrere Wochen gebraucht, bis sie zugegeben haben, dass die Abbuchung fehlerhaft war und mir zugesichert, dass sie mir das Geld zurücküberweisen würden. Dies ist jetzt nun 2 Monate her. Ich habe meine 400€ nicht zurückbekommen und das Hotel antwortet mir auch nicht mehr. ------------------------------------------------------------------------------------------------------- The Hotel is very well situated and the accomadations were satisfactory. However, there were a few problems with payment. This could however be resolved and I was assured that everything was alright. About six weeks, after i had returned home, another 380€(415$) were falsely withdrawn from my account without my permission. It took a couple of weeks for the Hotel to admit, that the charges were falsely made and that I actually had already paid my entire bill. They then assured me, that my refund was on the way. This was 2 months ago, I tried to contact them again, but they did not respond. They still owe me 380€ (415$) and semmingly ignore me.
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Date of stay: October 2023
Value
Location
Service
Trip type: Travelled with family
Room Tip: Bezahlen sie bar. -------------------------------------------------------------------------------...
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Anne S wrote a review Oct 2023
Los Angeles, California719 contributions180 helpful votes
+1
I was able to check in a teeny early, since Jasmine took pity on this redeye flight passenger. This was a small boutique hotel, like if you're walking by and you blink, you'll miss it. BUT you can't beat that location. It's in the middle of everything. And when it comes to the sleep quality, I slept very well considering there's a siren going off every 2 seconds in the area. I rarely heard other neighbors and the housekeeping respected my do not disturb sign. The TV had decent stations, and the internet signal was strong. The water in the shower comes out HOT!! And there's a mini fridge which kept my waters and leftover Junior's cheesecake nice and chilled.· My room was very small, which is fine for one person, but 2 may be a bit crowded. The AC works but is LOUD!! The room was decent and clean, but I wish the hotel had a teeny more decor...like...for example....framed showcards on the walls. Like those nice signed ones where they raise money for Broadway cares/Equity fights AIDS. It's called Hotel Shocard, so why not? Everything about this hotel is small. The lobby is just a counter, the hallways and elevator are small (no key card needed, even though there's a thing for it in there), but I'm small so I was ok with it. My little room grew on me and became my little quiet sanctuary after barely escaping the craziness of Times Square. It's comfortable, cozy, and I was sad to leave. I'd love to stay here again.
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Date of stay: October 2023
Value
Location
Service
Trip type: Travelled solo
Room Tip: Every room is decent. It's a great location to Broadway and all transportation.
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from H Shocard, Guest Services / Front Office at Hotel Shocard at Times Square
Responded 2 Feb 2024
Thank you so much for sharing your detailed and thoughtful review of Hotel Shocard! We're thrilled to hear that you found our small but cozy boutique hotel to be a comfortable sanctuary, and we're especially glad that Jasmine could accommodate your early check-in. We appreciate your feedback about the room size and AC, and we'll certainly consider your suggestions for adding a bit more decor to enhance the overall ambiance. It's fantastic to know that you enjoyed the central location, good sleep quality, and the amenities in your room, including the strong internet signal and hot water in the shower. We look forward to welcoming you back on your next visit to the city, and we're delighted that Hotel Shocard left a positive impression on you. Best regards,
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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Adriana wrote a review Sept 2023
Amsterdam, The Netherlands1 contribution
The pro's are: location, right across the street is the entrance of the subway. Room and bathroom was small but has a good and nice layout Friendly staff The con's are: No coffee/teamaker in the room (and they promissed to get a cettle for me but that never came) Curtains were 30 cm. too short Lounge/breakfast room is not very cosy They start early with the cleaning of the rooms so make sure that you hang out the Do not disturb sign
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Date of stay: September 2023
Value
Location
Service
Trip type: Travelled solo
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from H Shocard, Guest Services / Front Office at Hotel Shocard at Times Square
Responded 2 Feb 2024
Thank you for taking the time to share your feedback on your recent stay at Hotel Shocard. We're pleased to hear that you appreciated our convenient location, friendly staff, and the layout of your room and bathroom. We apologize for any inconvenience caused by the absence of a coffee/tea maker and the delay in providing a kettle. Your comments about the curtains, lounge/breakfast room, and the early start of cleaning are duly noted, and we will address these areas to enhance our guests' experience. We value your insights and hope to have the opportunity to welcome you back for an improved stay in the future. Best regards,
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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irishjim69 wrote a review Sept 2023
California14 contributions5 helpful votes
We booked this hotel sight unseen last min based on reviews after arriving in New York. 3 nights was quoted at $1100 which included taxes. When we got there we were sorely disappointed at the rundown appearance. Our room was loud and our window overlooked a roof top with some machinery on it that was making noise. We requested another room, which was the size of a closet. Seeing what the options were, we clearly did not want to stay here three nights. We were told that the one night rate was over $500 and that we will be stuck paying the one night fee if we canceled the reservation and didn’t stay there at all so we were stuck. The only positive was that the room was clean. When trying to get ice which we were told would come right up, we waited over an hour, made multiple calls and then were told that the person was painting and ice wouldn’t be available for several hours. Staff was rude and unresponsive. The price we paid was outrageous for the dodgy accommodations. We highly DO NOT RECOMMEND. Other options in the area of Times Square for less prices, service when needed, and views. Do your homework.
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Date of stay: September 2023Trip type: Travelled as a couple
Room Tip: Avoid this hotel and do your homework. Other options in area for less $.
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This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from H Shocard, Guest Services / Front Office at Hotel Shocard at Times Square
Responded 2 Feb 2024
Thank you for sharing your experience at Hotel Shocard, and we sincerely apologize for the disappointment you encountered during your stay. Your feedback is invaluable, and we are genuinely sorry for any inconvenience caused by the room conditions, noise, and service lapses. We take your concerns seriously and will address them with our team to ensure improvements are made. We regret the inconvenience with the room change and the delay in providing ice. Your comments highlight areas where we need to enhance our services, and we appreciate your honesty. We understand your frustration, and we truly apologize for falling short of your expectations. We hope you might reconsider and give us another opportunity to provide you with a more positive experience in the future. Warm regards,
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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Melinda K wrote a review Jul 2023
Pittsburgh, Pennsylvania29 contributions
The room was small but it’s NYC so that’s expected. The bed was comfortable, shower was hot and staff was great. The best thing about this hotel is the location. It’s 1 block off Times Square so it’s quiet but extremely convenient. The theaters are all walking distance. The subway stop is across the street. I would absolutely recommend this hotel and will be staying here for my next trip to NYC
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Date of stay: July 2023Trip type: Travelled with family
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from H Shocard, Guest Services / Front Office at Hotel Shocard at Times Square
Responded 2 Feb 2024
Thank you for taking the time to share your positive experience at Hotel Shocard! We're delighted to hear that you enjoyed the excellent location, comfortable accommodations, and the convenience of being close to Times Square and the theaters. Your recommendation means a lot to us, and we look forward to welcoming you back on your next trip to NYC! Best regards,
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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Lena C wrote a review Mar 2023
Los Angeles, California19 contributions5 helpful votes
I checked into Hotel Shocard today & planned to stay for 5 nights. Location is great but when we returned from dinner, the entire 2nd floor smelled of weed. The smell permeated into our room. I’ve called front desk & asked Alonzo if we can change our room but was told there isn’t a room available. The windows in our room can’t he opened & we can’t air out the smell of weed. This is not only a health hazard but it’s also a fire hazard. So, so disappointing!!!
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Date of stay: March 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
1 Helpful vote
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Response from H Shocard, Guest Services / Front Office at Hotel Shocard at Times Square
Responded 2 Feb 2024
We sincerely apologize for the inconvenience you experienced during your stay at Hotel Shocard. Your feedback is crucial, and we're genuinely sorry for the unpleasant odor issue you encountered. We understand the importance of a comfortable and healthy environment. Our team is addressing this matter promptly to prevent any recurrence. We appreciate your understanding and would like to assure you that we take your concerns seriously. If there's anything more we can do to improve your experience or make amends, please let us know. We hope you might consider giving us another opportunity to provide you with a more satisfactory stay. Best regards,
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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legend187 wrote a review Mar 2023
Colchester, United Kingdom420 contributions162 helpful votes
We stayed here for five days and the location is perfect for exploring. Having caught the Air Train and subway to NYC, the hotel was a few minutes walk from the station. Right next to Times Square but without hearing the noise that comes with it. There is currently no restaurant or bar at the hotel, however you are right next to hundreds of places to visit. The check in was quick and staff were friendly and helpful throughout. We stayed on the third floor, with our room at the end of the corridor. The rooms are small but they have everything you need, such as safe, hairdryer, toiletries, water and fridge. There are no tea making facilities but you can get complimentary tea/coffee near reception if you want to. The rooms were clean and the bed was very comfortable. The only gripes we had were the constant smell of cooking oil in the room (and corridor), which must have been blowing from somewhere nearby. The second was a mechanical fan noise outside the bedroom window, which ran 24/7. Clearly outside of the hotels control but something to be aware of. We enjoyed our stay here and would recommend it if visiting New York.
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Date of stay: February 2023
Value
Location
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Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
1 Helpful vote
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Response from H Shocard, Guest Services / Front Office at Hotel Shocard at Times Square
Responded 2 Feb 2024
Thank you for choosing Hotel Shocard for your five-day stay in NYC, and for taking the time to share your detailed feedback. We're delighted to hear that you enjoyed our prime location, friendly staff, and the amenities in your room. We appreciate your recommendations and understanding about the external factors like the cooking odor and mechanical fan noise. Your insights are invaluable, and we'll use them to continue improving our guest experience. We look forward to welcoming you back on your next visit to New York! Best regards,
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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Joe C wrote a review Dec 2022
1 contribution
Great room, perfect location on 41st right in the center of time square, a block from Madam Tussaud’s, and a stones throw from the excellent Carmine’s Restaurant. Extremely friendly staff-thank you Warren for your hospitality.
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Date of stay: December 2022Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from H Shocard, Guest Services / Front Office at Hotel Shocard at Times Square
Responded 2 Feb 2024
Thank you for choosing Hotel Shocard and sharing your positive experience! We're thrilled to hear that you enjoyed our great room and prime location. Our team, especially Warren, appreciates your kind words. We look forward to welcoming you back for another excellent stay in the heart of Times Square! Best regards,
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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Iris wrote a review Nov 2022
Boston, Massachusetts1 contribution
I unfortunately was not able to stay as I had planned due to a family emergency but I had the most pleasant experience with Franklin over the phone. He went above and beyond, and was able to help me cancel my reservation with short notice. We’re grateful for his time and patience, and we would be more than happy to book with Hotel Shocard next time.
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Date of stay: November 2022Trip type: Travelled as a couple
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from H Shocard, Guest Services / Front Office at Hotel Shocard at Times Square
Responded 2 Feb 2024
We are sorry to hear about the family emergency but truly appreciate your kind words regarding Franklin's assistance. We're glad he could help with your reservation, and we look forward to welcoming you to Hotel Shocard in the future under more favorable circumstances. Thank you for your understanding. Best regards,
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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eightiesreject wrote a review Sept 2022
Sunderland, United Kingdom8 contributions7 helpful votes
From the moment we turned up until leaving, we had a wonderful stay 😊 The staff gave outstanding customer service, the rooms were comfortable and clean, a 5 min walk from the bus terminal, Broadway and Times Square and the bonus of being able to leave luggage was much appreciated for some last minute sightseeing unencumbered before heading to the airport. Thank you to all the staff for a great stay!
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Date of stay: September 2022Trip type: Travelled with friends
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.
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Response from Hotel Shocard, Guest Services / Front Office at Hotel Shocard at Times Square
Responded 21 Sept 2022
Good morning eightiesreject, thank you for your detailed review. We appreciate your time and feedback. It was a pleasure hosting your stay. We are pleased you enjoyed our facility, location and welcoming staff. We actually give two water bottles per room per day, keep in mind we are a boutique Hotel in the middle of Times Square so all our rooms are generally petite. We hope to have the honor of hosting your stay again, until then safe travels back home. Yours in hospitality, Victoria Team Hotel Shocard
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This response is the subjective opinion of the management representative and not of Tripadvisor LLC.
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PRICE RANGE
£125 - £273 (Based on Average Rates for a Standard Room)
ALSO KNOWN AS
hotel 41 times square, 41 at times square hotel, hotel 41 new york
FORMERLY KNOWN AS
Hotel 41 at Times Square
LOCATION
United StatesNew YorkNew York CityTimes Square / Theater District / Hudson Yards / Times Square / Midtown West / Manhattan / Midtown
NUMBER OF ROOMS
47
Prices are provided by our partners, and reflect nightly room rates, including all taxes and fees known to our partners. Please see our partners for more details.
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HOTEL SHOCARD AT TIMES SQUARE - Updated 2024 (New York City)

Frequently Asked Questions about Hotel Shocard at Times Square
Which popular attractions are close to Hotel Shocard at Times Square?
Nearby attractions include Broadway (0.2 miles), Bryant Park (0.2 miles), and Times Square (0.3 miles).
What are some of the property amenities at Hotel Shocard at Times Square?
Some of the more popular amenities offered include free wifi, a lounge, and a concierge.
Which room amenities are available at Hotel Shocard at Times Square?
Top room amenities include air conditioning, a flat screen TV, and a refrigerator.
What food & drink options are available at Hotel Shocard at Times Square?
Guests can enjoy a lounge and a snack bar during their stay.
Is parking available at Hotel Shocard at Times Square?
Yes, paid public parking nearby is available to guests.
What are some restaurants close to Hotel Shocard at Times Square?
Conveniently located restaurants include Angelina Bakery NYC, Zeppola Bakery, and Sicily.
Which languages are spoken by the staff at Hotel Shocard at Times Square?
The staff speaks multiple languages, including English, Spanish, Chinese, Turkish, Filipino, and Azerbaijani.
Are there any historical sites close to Hotel Shocard at Times Square?
Many travellers enjoy visiting The National 9/11 Memorial & Museum (3.3 miles), World Trade Center Memorial Foundation (3.3 miles), and Hamilton Park (1.8 miles).
Is Hotel Shocard at Times Square accessible?
Yes, it offers wheelchair access and reduced mobility rooms. For specific enquiries, we recommend calling ahead to confirm.