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Fact Sheet


TripAdvisor® is the world's largest travel site*, enabling travelers to plan and book the perfect trip. TripAdvisor offers trusted advice from travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find great hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 315 million unique monthly visitors**, and more than 200 million reviews and opinions covering more than 4.5 million accommodations, restaurants, and attractions. The sites operate in 45 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 24 other travel media brands: AirfareWatchdog, BookingBuddy, CruiseCritic, EveryTrail, Family Vacation Critic, FlipKey, The Fork (including lafourchette, eltenedor, IENS), GateGuru, Holiday Lettings, Holiday Watchdog, Independent Traveler, Jetsetter, Niumba, Onetime, Oyster, SeatGuru, SmarterTravel, Tingo, Travel Pod, Tripbod, VacationHomeRentals, Viator, VirtualTourist, Kuxun.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2014

**Source: Google Analytics, average monthly unique users, Q3 2014; does not include traffic to daodao.com

TripAdvisor Content:

More than 200 million reviews and opinions from travelers around the world.

More than 4.5 million businesses and properties in 147,000+ destinations, including:

           915,000+ hotels, B&Bs, and specialty lodging

           650,000+ vacation rentals

           2.4 million restaurants

           500,000+ attractions

More than 29 million candid traveler photos.

More than 125 new contributions are posted every minute.

More than 70 million emailable members worldwide.

On average, nearly 2,600 new topics are posted every day to the TripAdvisor forums.

More than 85 percent of questions posted to TripAdvisor's English-speaking forums are replied to by other travelers within 24 hours.

TripAdvisor Mobile:

Nearly 175 million travelers have downloaded the various TripAdvisor apps (as of Q1 2015).

Nearly 50% of users visited TripAdvisor via tablet and phone, and the company continues to see industry uptick and engagement on mobile devices.

TripAdvisor is constantly pushing the limits of mobile innovation to help travelers plan and have the perfect trip with features such as its "Near Me Now," "Offline Feature," and neighborhoods offerings: 

Near Me Now – Find nearby restaurants, attractions and hotels on the go. Once a traveler has selected a point of interest, TripAdvisor's "Point Me There" compass within the Near Me Now feature will guide them to their destination using the phone's GPS.

Offline Feature – Allows travelers to download TripAdvisor reviews, photos and city maps before they go and then access this information on their trip when no data connection is available, helping them avoid costly roaming charges.

Neighborhoods  Allows TripAdvisor users to discover and explore neighborhoods within popular tourist destinations around the world, making it easier to find restaurants, attractions and accommodations that are perfect for their trip. The feature offers curated content including neighborhood descriptions, photos and maps, along with traveler reviews and opinions on the top places to eat, play and stay within these sections of the city.

Our apps are highly acclaimed on all major mobile platforms including iOS, Android, and iPad/tablet.

TripAdvisor History:

TripAdvisor was founded in February 2000 and operates sites in 45 countries and in 28 languages including sites in the U.S., the U.K., France, Italy, Germany, Spain, Ireland, India, Japan, Brazil, Sweden, The Netherlands, Canada, Denmark, Turkey, Mexico, Norway, Poland, Australia, Singapore, Korea, Thailand, Russia, Greece, Indonesia, Argentina, Taiwan, Malaysia, Egypt, Venezuela, Peru, Chile, Colombia, South Africa, Philippines, New Zealand, Austria, Vietnam, Israel, Finland,  Hungary, Czech Republic, Slovakia, and Serbia.  TripAdvisor also operates in China under the brand daodao.com and Kuxun.cn.

TripAdvisor, Inc. employs more than 2,700 people as of February 2015.


TripAdvisor Facts:

TripAdvisor provides easy access worldwide to leading online travel agencies including Expedia, Orbitz, Travelocity, hotels.com, Priceline, Booking.com, and more.

TripAdvisor, Inc. offers travel suppliers effective graphical advertising and cost-per-click marketing platforms.




TripAdvisor Key Features:

Instant Booking – This platform allows users to conveniently make a hotel booking through TripAdvisor booking partners without leaving the TripAdvisor site experience. The ability to book instantly is currently available to U.S. travelers on the TripAdvisor app and mobile website.

“Just for You” Personalization – The Just for You feature provides more personalized hotel recommendations to TripAdvisor users based on their individual preferences and travel research on the site.

Hotel Price Comparison –This feature allows users to see real-time hotel room prices and availability from our booking partners, all on one page.

Candid Traveler Photos – With more than 29 million on the site, traveler photos give a “behind-the-scenes” view of hotels, restaurants, and attractions around the world.

Forums – Enables members to ask for and share their opinions, advice, and experiences in interactive discussions with the community. Many of the forums feature “Destination Experts,” regular contributors who are passionate and knowledgeable about the destinations they represent. 

Tours Feature – When travelers visit attractions on TripAdvisor—such as the Eiffel Tower or the Taj Mahal—they are presented with up to three tour options, such as small group, private or skip-the-line options, along with descriptions and prices for each. Once travelers have identified the tour that best fits their travel preferences, they may click to book their tour of choice through Viator.

TripAdvisor Flights – The TripAdvisor Flights search product is the first to offer comprehensive in-flight insights, amenities information and candid traveler photos coupled with the ability to scan for the lowest prices for airlines globally. 

Vacation Rentals – TripAdvisor Vacation Rentals offer travelers access to extensive details and images of more than 650,000 vacation rental home listings around the world, as well as traveler reviews of rental properties. Using the Vacation Rental Calculator, travelers can compare their accommodation options, allowing them to calculate the potential savings of a vacation rental home compared to the cost of a hotel in a destination based on the number in their travel group, the number of nights they’ll be staying, and whether they plan to dine in or out.

Maps – Makes finding the perfect hotel, at the right price, in exactly the right location, incredibly simple. TripAdvisor maps mash-up combines hotel popularity, price and availability with a dynamic mapping tool.

TripWatch – Offers customized e-mail alerts on the specific hotels, attractions and destinations requested by the traveler, in the first personalized, time-sensitive e-mail newsletter for trip planners.




Management Team


  • Stephen Kaufer, chief executive officer and founder
  • Julie M.B. Bradley, chief financial officer
  • Barbara Messing, chief marketing officer
  • Seth Kalvert, senior vice president, general counsel and secretary
  • Bill Bailey, vice president, corporate and business development
  • Marc Charron, president, TripAdvisor for Business
  • Lily Cheng, president, APAC
  • Andy Gelfond, senior vice president, engineering and operations
  • Dermot Halpin, president, vacation rentals
  • Robin Ingle, senior vice president, advertising sales
  • Bertrand Jelensperger, CEO, lafourchette
  • David Krauter, president, SmarterTravel & Independent Traveler
  • Adam Medros, senior vice president, global product
  • Bryan Saltzburg, general manager, new initiatives
  • Barrie Seidenberg, CEO, Viator