• TripAdvisor Mission:  Help people around the world plan and have the perfect trip

• TripAdvisor^® Media Network, operated by TripAdvisor, LLC, attracts nearly 36 million monthly visitors* across 15 popular travel brands: TripAdvisor^®, www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.frequentflier.com,  www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com, and www.virtualtourist.com.
  
  
• TripAdvisor-branded sites alone make up the largest travel community in the world, with more than 25 million unique monthly visitors, 11 million+ registered members and more than 25 million reviews and opinions

• TripAdvisor features:

·    More than 25 million honest travel reviews and opinions from real travellers around the world

1.       70,000+ cities

2.       450,000+ hotels

3.       90,000+ attractions

4.       560,000+ restaurants

5.       2,00,000+ traveller photos covering 100,000+ hotels

       ·   Two-thirds of topics posted in the TripAdvisor forums are replied to within 24 hours

• TripAdvisor provides easy access worldwide to leading online travel agencies including Expedia, Orbitz and hotels.com

• TripAdvisor Media Network offers travel suppliers effective graphical advertising and cost-per-click marketing platforms

• TripAdvisor was founded in February 2000 and operates sites in the U.S. (http://www.tripadvisor.com), the U.K. (http://www.tripadvisor.co.uk), Ireland (www.tripadvisor.ie), France (http://www.tripadvisor.fr), Germany (http://www.tripadvisor.de), Italy (http://www.tripadvisor.it), Spain (http://www.tripadvisor.es), India (http://www.tripadvisor.in), Japan (http://www.tripadvisor.jp), Portugal and Brazil (http://www.tripadvisor.com.br), Sweden (http://www.tripadvisor.se), and The Netherlands (http://www.tripadvisor.nl). TripAdvisor also operates in China under the brand daodao.com (http://www.daodao.com).  

• TripAdvisor Media Network employed approximately 500 people as of March 2009

Business Partners

TripAdvisor Key Features

• Top Values Index – An easy way to sort the most popular hotels around the world to quickly find the hotels that are great values today. Enabling travellers to get the most bang for their buck, Top Values are 31 percent less expensive than all hotels listed on TripAdvisor and are updated daily to reflect the most recent prices and quality ratings.
• Restaurants – Featuring more than 551,000 restaurants in 24,000 cities with more than 2 million ratings and reviews as well as maps, filters, and easy links to make reservations. Travellers can sort and search restaurants by price, cuisine type and "recommended for", to find their preferred eatery.
• Quick Guides – Gives travellers a quick downloadable and printable guide that lists the top-rated hotels, restaurants and attractions of the most popular destinations in the world.
• Traveller Network – Helps you quickly uncover a network of travel experts you already know so you can base your travel decisions on the opinions of those who share your tastes. TripAdvisor's Traveler Network is designed to save you time by helping you prioritize from among TripAdvisor's more than 20 million reviews and opinions, based on relevance to you.
• Video – Makes it easy for you to post holiday videos and for travel marketers to showcase their properties by featuring their videos on TripAdvisor for free. Videos can be as long as 10 minutes each, and can be uploaded in AVI, Quicktime, Windows Media or MPEG4 formats.
• Content Distribution/RSS – Allows hoteliers and other travel businesses to instantly publish TripAdvisor reviews on their own web sites. TripAdvisor provides a web page (www.tripadvisor.co.uk/OwnerFeeds) that automatically generates html code, allowing organisations to instantly publish TripAdvisor reviews on their own sites.
• Saves – Personalises trip planning by allowing travellers to save hotel, restaurant, or attraction reviews to personal “My Trips” folders. Travellers can customise and expand their plans by adding maps, photos, their own notes and travel plan details. 
• Maps – Makes finding the perfect hotel, at the right price, in exactly the right location, incredibly simple. TripAdvisor maps mashup combines hotel popularity, price and availability with a dynamic mapping tool.
• Inside Pages – Allows millions of travellers to view, contribute to and edit the freshest travel “guidebooks” available on more than 33,000 destinations worldwide, using wiki functionality.
• goLists – Lets travellers publish and reference lists on everything travel.
• Advanced Hotel Selection Tool – Enables travellers to easily view a destination’s most popular hotels by price, neighbourhood and star class.
• Candid Photos – Gives a “behind-the-scenes” view of hotels around the world and lets you contribute your own snapshots.   
• Hotel Popularity Index – Dynamically ranks hotels worldwide based on the popularity of a given hotel, as measured by both the quantity and quality of content written about the hotel on TripAdvisor and across the Web.
• Check Rates – Compares hotel pricing and availability across multiple vendor commerce sites with one click.
• TripWatch – Offers customised e-mail alerts on the specific hotels, attractions and cities requested by the traveller, in the first personalised, time-sensitive e-mail newsletter for trip-planners.
• Weekend Getaway Guides – Personalises travel research in a free, weekly e-mail guide based on a person’s postcode, giving subscribers suggestions for weekend getaways within an easy drive of their hometown.

Third-party Social Networking Applications

• TripAdvisor has extended its brand exposure to millions of people through three applications on popular third-party social networking sites, including Facebook and MySpace:

              Cities I’ve Visited, an interactive map that allows travellers to pin where they’ve been and where they’re going next and share it with their friends. It has more than 10 million users and has consistently been Facebook’s #1 travel application since its launch in June 2007.

              Local Picks, a restaurant review application that launched late in 2007, has attracted nearly two million restaurant ratings.

              TravelPod’s Traveler IQ Challenge, which determines travellers' knowledge of geography with a timed test, has been played by more than 2.5 million people since June 2007.

Management Team

• Stephen Kaufer, chief executive officer and founder
• Christine Petersen, chief marketing officer
• Marc Charron, managing director, Europe
• Andy Gelfond, vice president, engineering
• Robin Ingle, senior vice president, advertising sales
• Eric Rosenzweig, senior vice president, strategic development and sales
• Bryan Saltzburg, general manager, new initiatives
• Tyler Young, vice president, finance and administration
• David Morris, group corporate counsel

European Headquarters

7 Soho Square, London, W1D 3QB, UK

Corporate Structure

TripAdvisor Media Network, operated by TripAdvisor, LLC, is part of Expedia, Inc. (Nasdaq: EXPE).

*source: comScore Media Metrix, July 2009

Press Contacts