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What is mobile augmented reality for?


February 17, 2011

What is mobile augmented reality for? 

Mobile augmented reality is a relatively young technology, but it has already attracted a great deal of hype and scepticism in equal measure. 

Tourism has been an early focus. Just this week, travel site TripAdvisor added an augmented reality feature to its iPad app, while Lonely Planet has also used AR elements in several of its travel apps.