TRIPADVISOR LAUNCHES “LOCAL PICKS” FACEBOOK APP HIGHLIGHTING BEST RESTAURANTS ACCORDING TO LOCALS AND FRIENDS
Interactive App Combines Local Diner Ratings With Facebook’s Social Graph to Create the Ultimate Foodie Resource
LONDON, UK. — June 20, 2012 — TripAdvisor®, the world’s largest travel site*, today launched Local Picks, a Facebook app that provides dining recommendations from locals and friends to discover and choose the best places to eat.
Covering more than 850,000 restaurants worldwide, Local Picks draws from millions of diner reviews and opinions collected on TripAdvisor, highlighting contributions from locals and friends. Each restaurant has a detailed profile that includes a score from 1-5 on the Local Picks Index, a rating system that aims to bring local favourites and "hidden gem" eateries to the forefront, as deemed by real locals who know the area best.
Built on Facebook, Local Picks allows users to easily express opinions and get restaurant advice from people they know and trust. The app is integrated with Facebook’s timeline so diners can share ratings, favourites, and themed lists, with friends.
Serving as a comprehensive resource for foodies, Local Picks also displays essential information including a restaurant’s address, area, type of cuisine, phone number, website address, hours of operation, menus, and colourful photos.
"TripAdvisor is committed to improving the social travel planning experience and, whether you're looking for a restaurant in a foreign city or in your own home town, Local Picks is an excellent resource for the inside scoop," says Adam Medros, vice president of global product for TripAdvisor. "The app leverages the Facebook Platform to uniquely combine friend advice with local insight, highlighting dining options from those that know the user and the area best.”
Local Picks Features:
The “Foodies” newsfeed keeps users informed of their Facebook friends’ recommendations and real-time activity: where they’ve checked in, and what restaurants they’ve recently rated. Diners can also follow other foodies outside of their immediate Facebook network (well-known chefs, for example), which can serve as a regular source of dining inspiration.
The Local Picks Index ranks top restaurants worldwide with an emphasis on the reviews and opinions of locals. Users can browse the “Top Picks” tab to see a list of restaurants that have ranked high on the Local Picks Index.
By clicking “want” or “fave,” or adding to a custom list with the click of an icon, Local Picks users can quickly and easily keep track of restaurants they want to try and those they love.
To create the most useful restaurant summary possible, Local Picks will complement content from TripAdvisor with photos and information from foursquare, Facebook Pages, and menus from Single Platform.
Local Picks is now available to Facebook users in English, and will be launched in multiple languages later this summer. To experience the app, please visit https://apps.facebook.com/localpicks.