My parents live in Norfolk and have stayed at the Cliff several times. The hotel itself is great. Staff really nice. I've always found the rooms clean. Back rooms have a beautifull view of the sea and they do a gorgeous breakfast-however we've been let down twice by the booking system. On the first occasion there was no record of our booking and hotel was fully booked-it ruined our weekend as there's not many really nice hoels in Yarmouth. When we went in June and because of previous experience we got them to confirm our de-luxe room-although we had to ask three times to get this. When we arrived we were booked in a standard. Although we got a discount it wasn't quite the same. My advice is do stay here as its a lovely hotel with nice staff but confirm and check your booking!!