Having gone to this Margaritaville a few times I can say that each time was great. The last time I was there was the first week in May 08. We went with some friends of our that work and live on the island. They stopped at our resort and picked us up. We asked them were they wanted to go to party and they all wanted to go to this place. Not sure if they like it or if they wanted to go because I told they the night was on me. We had a blast. My friend Delroy had friends that worked there so we were treated real well. The food was great and from what our friends told us the Jerk Chicken is great. It is not the cheapest place to eat by far but the staff was fun and the DJ keeps the place hopping. The main thing is if you like Jimmy Buffett you will love it. I would not recommended that you walk the beach at night. I am a police officer in the states so I am always thinking safety. I have walked the beach with my wife in the past at night and we really had a hard time. The locals see you coming and want to make some money. I don't have a problem with that but NO Thanks does not seem to work as well at night. All in all I love the place. And it is more fun with friends. I always pay cash so I never have a problem with over charges or stolen numbers. I am sure it happens because it happens in my home town. Take Care. Check my profile for more Negril info. Jcin