Tita is one of the longstanding, original "eco resorts" in Tulum: simple cabanas on a great strip of white sand beach.

A lot of the newer hotels on the beach here have more bells and whistles, and there are a slew of them caterering to a younger crowd, but Tita provides good value and a relaxed atmosphere.

The staff is very friendly, the food at the restaurant is good (be sure and get the chili relleno), and the cabanas are nice and rustic, uncongested on a great strip of beach.

Would strongly recommend to families: the hotel and staff is very kid friendly. All the kids staying there became friends and played together on the beach. My wife and I like kids and were happy to be among them. Also, the hotel isn't big enough to have TOO many kids there at once.

We stayed in Cabana 4. Next time, we would try and get one of the cabanas closer to the ocean. Cabana 4 is a second story cabana, which ensures a nice evening breeze and has a good view. But it is close to the restaurant and if you want to turn in earlier than 10 PM, you may be bothered by the noise.

If you stay here, make sure you understand the concept of these old school eco beach resorts: solar power means sometimes the water isn't boiling hot, the rooms are simple, and no toilet paper in the toilet. Also, you may find a couple of lizards in your room at night (you are, after all, living in their habitat.)

I do wish Tita's would upgrade their beds. Both mattresses in our room felt a little long in the tooth. Not horrible, but not as comfortable as they could be.

Everything is wonderful here. I checked out yet more places in Tulum that I thought could be in the running for being as good as Tita Tulum, but I still think nothing holds a candle to Tita Tulum if you're looking for a beautiful, natural, and peaceful (and relatively economical) place right on the best stretch of beach of the Mexican Caribbean and with a welcoming and friendly staff. (One place that had good reviews here and a professional-looking website looked fairly trashy and uninviting, and the cabins were not right on the beach.) This was my 5th time to Tulum and my 3rd time to Tita Tulum.

My friends and I stayed in cabins #1 and #3. Cabin #3 was very nice, but #1 needed a few repairs, and I have since notified the hotel, and there have been a couple misunderstandings with my reservations, but I would go back in a heartbeat.

We stayed at Tita for 3 nights over Thanksgiving break and we had such a lovely stay. We stayed in Cabana 4 which is on the top floor and it overlooks the beach. Actually all the rooms in the place are within 15 mts of the beach. The staff is great, esp Andre. They are very cooperative and always smiling. They even served us beer and ceviche on the beach and were very indulgent towards our 2-yr old. Its nice they haev 24-hr electricity. Though to be honest we had such nice sea breeze that we didn't really need the fans. Overall, a lovely stay and highly recommended!!

Three of us stayed at Tita for 1 night in Novemeber 2007. Loved it! Clean room, hot water, 24 hr electricity, GREAT beach and very tasty food at the restuarant! The laid back slow pace is just what we were looking for and found it! I am planning another trip back to Tita and would not hesitate to recommend it to anyone!