We found this place by accident and thank whichever deity guided us to it. We were immediately made to feel very welcome by our hosts and always enjoyed our chats with them, leaning lots of useful information about where to visit and what happens during a hurricane!
We wanted peace and quiet to enjoy the sound of the sea, the feel of the wind, walks on the beautiful beach and our lovely cabin in the trees - and we got all that and more - so what the hell about the odd bug, a bit of sand on the floor and for all I know or care a dusty spiders web in some obscure corner.
Having now read some of the more negative reviews, it is clear that if what you want is antiseptic, articficial, disneyland hype, then there are plenty of places further North who will indulge you.
Our big disappointment was that we only found Casa Jade just before going home and could only stay one night. We hope to get back there one day.

first off, if you want a resorty, all inclusive hotel...then jade isn't for you. but, if you appreciate natural beauty, rustic glamour, and do not want to be waited on every minute, then jade is a must! i knew from reading the rave reviews from fellow new yorkers (especially brooklyn where we live!) that i would love jade as much as they did. and so happy i listened to my sophisticated, smart, and picky new york neighbors! they were completely correct. jade and it's owners martha and juan are wonderful. my boyfriend played guitar with juan one morning, and their cute daughter and nice small staff are all so great. i have already told my friends to go to jade, and i want to go back there very soon! the beach there is beautiful. we ate tacos and such in town every day-it was great. jade serves you a nice breakfast of fresh fruit and toast/coffee every morning. my boyfriend is a coffee snob and he loved their coffee. please don't listen to the bad reviews from suburban reviewers who expect to stay at chain hotels with all sorts of amenities. if you're from a major city you will love it. it isn't dirty, we didn't see roaches. actually we believe these "roaches" people see are actually these funny large beetles that come in the room sometimes. i did freak out when one was on my foot! but it was just a harmless jungle beetle that got in. they tidy up your room everyday, i love the fact that they don't wash the sheets every day, they do it every 4 days. which was fine for us. i don't like unnecessary overwashing as it is polluting. if you need anything such as more towels, just ask them they would be glad to give you more if you need i'm sure. i noticed people complaining about lack of new towels. if rustic isn't for you, then stay at maya tulum which looks very swanky and i know for a fact is a chain. or there is a large resort in tulum called dreams. or.. do everyone who enjoys seclusion a favor and stay in cancun!

jade is gorgeous and that's all i have to say!

After 3 wonderful days on Holbox island we arrived at the Jade Hotel.

As there was no one there and the hotel seemed abandoned we drove back out of the property hoping to find a place that looked like what we have seen on the internet...

It must have been a charming hotel once - but it seems that since a long time the hotel was (as during our stay) undattended.

This might be ok. for some travelers - but we were not willing to pay 200 USD for this.

After one night stay we left to a hotel about half a mile away where we also paid 200 USD per night - but a hotel that clearly played in another league.

We stayed at jade this month for almost a week and after reading reviews I was very excited to stay there. We were in the jungle nest and found it to be very dismal inside the cabin. Yes, you do have privacy since you are separated from the other cabins, but the room was tired, stained curtains, had a moldy bathroom and sheets and towels that are only changed every 4 days. A long time when you have sand and suntan lotion everywhere....A paint job would do wonders as would some decent curtains instead of the dirty ones that are hanging by a rope. I know this is by the sea and everything gets nasty, but it just felt as if noone had really cared to do anything since this place had been built. The hosts were lovely, the breakfast fine. But for 140.00 I felt we overpaid for the depressing room we had. This is our 3rd trip to Tulum and we have stayed in many other places, but for my money I would go elsewhere unless you just want to be up an above the beach. To add to the experience, the group of drunk college kids whooping it up everynight and leaving their dirty towels and shoes strewn about all over the place, left a poor taste in my mouth.