Great location right on the beach, an easy walk to The Lanes, shopping, and restaurants (We walked to the hotel from the train station, too, but that may be too far a hike for some!). Modern lobby and small restaurant inside. Rooms aren't fancy, but are certainly adequate and clean. Good value - would stay there again.

Stayed for 4 nights over Xmas and thought the hotel was great. We had one of the Pavilion rooms - large room, king sized bed, bath and shower AND quiet for Brighton. Room was spotless and fresh towels each day. Staff very helpful and lovely breakfasts. Loved the pancake tower with berries!
Would stay again.

Small hotel, friendly efficient staff. Great location for the towns restaurants & bars. Room was good size and cleaned to a good standard. In view of location we were suprised how quiet the hotel was.

Breakfast was included in the price & was freshly cooked & very good.

I have never ever stayed in a hotel so intent on ripping off its guests. We were in a group of 5 adults and had 3 rooms - one single, and two doubles. All were stuffy and extremely cramped, not even room to open a small travelling bag and unpack our things! We could barely shut the door to the bathroom, and in the other double room the shower door was broken.

As for the rip-off - at the "complimentary" breakfast the hotel would charge an additional £4.95 per person if you wanted cornflakes with milk...and this wasn't a choice of cereals, just one bowl of cornflakes with a small jug of luke warm milk. This was such a blatant attempt at ripping off guests who were already paying over the odds for poky, ill-ventilated and dated rooms that I would absolutely counsel anyone against going to this hotel. It's not that cheap, and I can honestly say we came home even more shattered and tired from lack of sleep and overheating than before our holiday. Never again.