This is a boutique hotel in the truest sense. Rather than compete with other higher priced hotels in London, the St. John seems to be all about doing simple things elegantly. My room was clean, spacious, comfortable, and very practical. Bright white wainscoting with wooden pegs all around, bright green floors (no dirty carpeting anywhere) and a ton of closet space. The mini bar was stocked with a great selection, and the bathrooms come with high quality soaps etc.
The staff was extremely helpful, and the breakfast was outstanding (try the mushrooms on toast!). The bar is simple and feels like a private social club, and the restaurant on the ground floor is outstanding. It is for the adventurous foodie, but like the hotel, caters to those who want taste and class without clutter or fanfare.
The location is good as well. The street noise is noticeable, but not nearly as bad as my first hotel in the area. I found many great places to eat in the immediate vicinity, and loved the brief jog to the park and the proximity of the British Museum and National Galleries.
I would happily return to this hotel, and would recommend it to anyone. What a great way to stay in this amazing city.
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