Well what can I can about this hotel, have now stayed there about 7 times and even had my honeymoon there, there have been some changes since it has gone from a Hilton to Holiday Inn, but from what I can see, all for the better, you do not get all those quirky little things like water, crisps, chocolate and dressing gowns now, which to be honest you end up paying for anyway! unless it is a special occasion which I requested when staying on 22nd to 24th July for my daughters birthday.

The hotel is great, fantastic carvery and the breakfast is buffet style, all you can eat, which we do! sets us right for our shopping trip into Norwich.

Hotel is presently being refurbished, some may say its looks tired, but I think it has character, the rooms have just been fitted with air conditioning, and a new mini fridge which you have your own key, and a safety deposit box, we always have a family queen room, which has a queen bed and double sofa bed, which is great for the kids, rooms are quite large and have a big bathroom, with bath and nice shower.

Definately improving every time we return, even the prices have got cheaper, call the hotel direct for a better deal, we paid 109 pounds for 2 nights bed and breakfast with dinner on the 1st night, kids eat free, what a bargain! we were almost paying twice that with the Hilton all for a those little luxury items!

General decor a bit tired and old fashioned although there are notices to say refurbishment is planned. Waitresses & reception can be surly and unhelpful.
The breaksfast is okay but is kept heated until it runs out - a tip, you can always ask for a fresh egg, if you can manage to get the attention of one of the staff!
The evening meal cavery is a bit hit & miss, same rules apply, it is heated (& drying) until the food is finished!
Pool & gym good
My recommendation - only use for convenience and for short time periods.

Upon arriving the reception area was clean spacious and very good looking! Was sent to the wrong room but this was corrected straight away! Room was massive - Super King bed and a single sofa bed for our daughter. Room decor was a little dated but perfectly acceptable! Bathroom was also massive and shower was quite powerful.
Breakfast was good. Great variety of cooked and cold food. Really couldn't fault the food quality or quantity.
Don't bother going to this hotel if your expecting a Hilton quality hotel. The Holiday Inn was perfectly comfortable and the pool was great. We stayed for one night but would definitely return! Hard to get better for the rate we paid unless we stayed at the travel inn next door.

Arrived approx 10pm off flight noted that 2 people on trying to check in told
place overbooked!
Luckily I had pre-paid and a room was available.
This turned out to be pretty shabby and cramped for my wife & I but was adequate for the 1 night.
Breakfast was adequate but staff surly - maybe starting at 6am makes them like this? They were all local Norfolk people cleaning up tables etc.
The place seems to be very badly in need of refurbishment and staff 'shake-up' as all standards were very low.
Would not recommend place except in a emergency!