The beach here is gorgeous - although v. crowded. The hotel is just 100 metres from the beach and had a great pool. However it is very old fashioned and musty. The room we had was almost a bit creepy!
However it is still very clean. Breakfast was included in our rate but was literally pieces of bread with olive oil or pate! Not worth getting out of bed for.

The town itself is extremely quiet so you will need a car to get back into the main town alicante. There is a tram that goes into alicante but the tram stop is a bit of a walk. There is no laundromat in alicante if you are searching for one!!!

Hotel Almirante supplied good, clean three star accomodation at a very reasonable price, 240 euros for two people for four nights, and direct access to Playa San Juan.
The hotel room was spanish style, slightly old fashioned and simple, but very clean and comfortable. Balcony was an excellent size and got the afternoon and evening sun. Bathroom was fairly new and very clean, with full bath and shower. Some of the general furnishings were a little tired.
Breakfast was simple, but tasty: orange juice, coffee, toasted crusty bread, pate, ham and cheese, olive oil, butter, jam, sweet pastry and croissant. More than enough to start the day all for the price of 5 euros.
Staff were friendly and do have a little English, but some knowledge of Spanish is helpful.
Hotel has swimming pool, but this was out of use while we were there, being cleaned and repaired.
Hotel is on the long sandy beach, across a small road and tram line. Buses and the tram provide easy access to Alicante (15 mins by tram), and on to the other resorts of the Costa Blanca. A 15 minute walk takes you into the small town of Playa San Juan, with shops and many eating places.