The design is definitely in the "interesting" category. It won't be everyones's cup of tea for sure, since it's quite contemporary.
As you approach the hotel it becomes obvious that this is not a fancy neighborhood. You can find 15-20 mins walk away restaurants and bars, but the environment is less than impressive. It looks a bit too industrial -no surprise, since the hotel looks like it was some kind of factory before. You arrive to the hotel through a tunnel that looks like it would be leading to an underground garage -instead, that's your hotel. The first impression is weird after this and seeing the plastic furniture outside (colorful, not inconvenient).
The lobby is fine, even impressive. The front desk is OK, nothing more, nothing less. They speak good English which is not a given in Italy, not even in restaurants etc. I had only very simple questions and requests and it worked just fine. At busy times however they don't care much who comes to the counter, who was first, who's queuing -you have to fight it out yourself.
Every floor has a bit different theme but the overall idea is the same: something unusual, without being shocking. The corridors are dark, it reminded me to some theme park attractions (the scary rides type of thing). The doors are black with white patterns on it, at a first glance it looks like graffiti.
The equipment in the room is OK. Everything is functional, industrial-art deco styles mixing, if that's your thing, you'll like it. The sizes of the rooms vary a lot among floors -I got a bigger one on the 4th floor which had extra space but others were not so lucky, I've been told their rooms were quite small, with not much space left besides the bed -this is second hand information but from multiple people (my colleagues). Everything works and it's clean enough (the industrial style has some dirtiness about it by default, eg. some concrete parts in the bathroom). The bathroom equipment works fine, their own branded things like shower gel are good -it seemed though that the shampoo and the shower gel are exactly the same in different bottles... Small luxuries in the room are the bidet and the fact that there's a power outlet next to the bed so you can charge your phone comfortably, unlike many other (much fancier) hotels... I also had both a ceiling shower (holes in the ceiling, interesting) and a handle. The shower has a half-transparent glass wall separating it from the bathroom, so I cannot recommend for sharing the room with people you don't want to look at taking a shower (at least the silhouettes). The minibar is expensive as always but this is the same everywhere (eg. a soft drink is 6 EUR which is ridiculous in Italy by any standard). Instead of a wardrobe, my room had a wardrobe-shaped area separate by see-through curtains, that had the hangers etc -interesting idea. The bed and the pillows however were one of the best I've experienced in a hotel, a perfect mix of soft and hard -this is obviously highly subjective though.
Breakfast is fine, the selection is good, but it's exactly the same all the time. There's enough stuff however, well distributed in the room, that the crowd is never extreme.
No lunch is available as far as I'm aware -not sure though since I was at a business trip where this was organized for us separately, but it seemed like it was no problem closing the whole restaurant down for us only at lunchtime... Same goes for dinner.
The staff is OK, but again, I had no outstanding requests so cannot comment on how they would react if I would have had a problem.
Overall, the hotel is OK with some interesting extra coming from the design but losing points in other areas like location. No reason not to stay here if you know about the downsides and OK with them.
4th floor higher up rooms (412 and above) seemed to be bigger.
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC