The Grand is a very good hotel. We had a room with a very nice view of the river. Room style is elegant with luxurious draperies and pillows. I loved the main room with the glass ceiling!
The food at this hotel is very good, The staff is very friendly and helpful on all counts.
The hotel's location is convenient to Florence’s main shopping area.

Just returned from a long weekend at the Grand Hotel Florence. Service at the hotel was beyond compare! The staff was amazing, and go out of their way to ensure you are happy!! Rooms were very nice, but the real difference was definitely the service. Food was great and I highly recommend this hotel.

The Grand Hotel is simply wonderful. The location of the hotel is amazing, just along the river, and the interior of the hotel is definitely well maintained. We had a beautiful room and also the service was great. Nice staff and very warm ambient.

My wife and I stayed at the Grand for 4 nights as the second part of 4 of our Italian honeymoon. Our room was 22, which I was supposedly upgraded to as a Starwood Gold member. That being said, I still paid €628/night (including taxes) and wasn't blown away by the quality. Yes, our room had a great full-on view of the river, but no balcony. I actually think that this was the room I had reserved with no upgrade given. That being said, there was a bottle of Asti in the room, as well as some chocolates.
Bathroom was clean, and well stocked with Acqua di Parma products.
The restaurant downstairs (the one near the bar) was excellent. Food on par with 3-4 star restaurants here in Chicago, and prices actually quite reasonable given the wonderful experience.
The majority of the hotel staff was great. Standouts include the bartender (really friendly guy, into photography...great conversationalist) to the helpful concierge, and restaurant staff. I will say that the woman who initially checked us in was rather testy, but ah well.
The Grand's location is great, just a couple of blocks from the Uffizi, and surrounded by many other restaurants. This hotel really served as a great base for all of our time in Florence, and is out of the way enough so as you are not completely bombarded by throngs of tourists. A quality place to stay at the upper price level of Florence hotels.