The Madeira Story is unfolded on three floors in a cool, tranquil facility just a few metres from the lower cable car station taking visitors up to the Tropical Gardens of Monte Palace.
We visited The Madeira Story on our last full day in Funchal on 31 August, '08. Received wisdom suggests that it's a good visit for Day 1, but we found it a useful way to consolidate knowledge gained about the beautiful island during the previous six days.
The visit starts, appropriately enough, with nature - up on the spacious top floor verandah - where a selection of Madeira's native plants serve to reinforce the link between the island's remarkable natural fertility and the subsequent development of trade and commerce.
The bulk of the story is told on the floor below, through a pleasing selection of tableaux, video footage and simple interactive devices, designed to appeal to all the senses and to more or less any age group. The visitor follows a series of dates engraved into circular plaques on the floor and, along the way, picks up some of the skills required of a good merchant.
You are left with the impression that Madiera has been both durable and adaptable in the face of change and circumstance; that it has provided considerable prosperity for certain incoming entrepreneurs and that its more recent reliance upon tourism has been built on substantial foundations.
Down on the ground floor, an airy cafeteria offers welcome refreshment with the chance for reflection on the fun and challenge recently experienced - if you like, you can sit in an area reproducing the effect of being aboard one of the sea-planes that brought earlier tourists to the island. Then back with the mercantile theme, a gift shop with an interesting selection of merchandise forms a bridge to the Funchal of today, as you step back out into the warmth feeling just a little better informed.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC