I have stayed at this hotel many time over the last few years, and have always found it comfortable. The staff are helpful (and don't seem to change which I think is a good sign!) and the location is excellent.
This year i found they were actually charging more for rooms with a sea view, something they hadn't done previously. While a sea view is nice, we never spend long enough in the room to make it worth spending the extra money. I will certainly carry on staying here when I am in the area.
Paying extra for breakfast is a bit annoying, but can also be an advantage if you're not a big eater and only want a light breakfast. Would certainly recommend the hotel to anyone.

For £50 we got a "Premier" room. Although the room was good enough, I wouldn't call it "Premier". The views are excellent, staff are freindly and the location couldn't be better.

The one main gripe is that breakfast is not included in the price and to pay for this seperately isn't exactly on the cheap side.

Overall, good!