It is a kind of museum, with 5 rooms where you can learn about the history of the Staropramen factory, the beers they produce and the method of brewing beer. They tell you the most important, most interesting and useful information about the Staropramen company. It is very interactive and modernized. Definitely worth visiting. You don't have to read, they have an 'audiovisual tourguide' who tells you everything you need to know.
At the reception they give you a little token along with your ticket that you can use at the end of your visit in the bar of the museum to get a free beer of the Staropramen kinds. Visiting the exhibition takes approximately 30 minutes and then you get to this bar area where you get your free beer. After drinking the free beer you can stay in the bar and can try other kinds of Staropramen beers for money.
I recommend it to everyone, whether you like beer or not, the museum itself is worth visiting.
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