This hotel is in the enviable position of having little competition in the immediate area, if it had any it wouldnt survive without major investment.
It is a throwback to the seventies and whereas I do enjoy period hotels unfortunately the seventies (at the moment) dont qualify as a great period.
While ever there are people who are prepared to put up with a low quality offering and call it "rustic" hotels like this will continue to be, they dont deserve to.
The room was £138 inc breakfast, I would expect to pay that in central london for a much better quality of accommodation, for a poor hotel in the provinces this was just far too much.
On leaving we noticed a chain motel about 6-10 miles away, whilst they are not my first choice in this case we would have been in better accommodation and had approx £90 left over !!