Playa, as the locals call it, is located on Mexico's Yucatan Peninsula, about 40 miles south of Cancun. Discovered by those craving white beaches, gentle surf and outdoor activities, this once-sleepy fishing village has retained its small-town charm. Buildings are low-rise and the atmosphere is still authentic. When the sun goes down, the temperature goes up. Bars get into full swing around midnight, and Avenida Quinta transforms from a family-friendly pedestrian way to a sizzling hotspot.