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Tulum has an interesting cultural blend, combining traditional Mayan families with recent newcomers, mostly from Europe (especially Italy) and North America.
For this reason, Italian restaurants abound in Tulum and the Riviera Maya, and nighlife attractions include such imports as flamenco dancing.
On the other hand, the traditional Mayan church can be found in the Cancha Maya, one of the main plazas in Tulum pueblo. Many local spas offer treatments inspired by Mayan herbal knowledge, or even treatments performed by local Mayan shamen and healers.
The Casa de la Cultura in Tulum pueblo is a great place to see local talent.