Selva is a large village, situated officially at 1563m above sea level.  The resident population is approx 2500 people, but with almost 8000 tourist beds, it´s not difficult to guess that the main industry in the area is tourism.  The second largest industry is woodcarving, and the third is farming.  That said, it is not a "touristy" resort, and has managed to keep an authentic mountain feel due to strict planning regulations.  Tourism only really reached the valley in 1970 when the Downhill Ski World Championships took place there.

Most visitors come in winter for the skiing, as Selva is on the famous Sella Ronda ski circuit and so directly linked to approx 800km of skiing.  The Sasslong ski run is famous as being part of the men´s Downhill Ski Cup circuit. The village is a lively little place with plenty of apres-ski to suit all tastes, and hotels to suit all pockets.  The season runs from St Ambrogio, at the beginning of December, to Easter

The summer is a little quieter, but every year more and more visitors are discovering the delights of the well-marked mountain trails, well-stocked mountain restaurants, and the many activites available.  The area is very popular with climbers, and is famous for Via Ferrata routes (climbs with fixed ladders, pegs etc) which date back to the First World War. The lifts are also open in the summer (mid June-end Sept) so anyone who doesn´t fancy walking up hill (or back down!) can enjoy the views without the strain.  Botanists and plant enthusiasts will be delighted with the displays of alpine and meadow flowers in June and July

Selva is in the Italian province of South Tyrol (aka Alto Adige), but until 1919, the end of the Great War, it was part of Austria.  This  historical mix is reflected in the modern day village with Italian and German being spoken in equal quantities, as well as the local Dolomite language, Ladin, which is spoken by over 80% of the population as their first language. Ladin is a very ancient language that dates back to the times of the Roman conquests, when the soldiers brought Latin into the Alpine arc. This mixed with the local germanic dialects to form Ladin