Encinitas is located along six miles of Pacific coastline in northern San Diego County, and is well-known for having a temperate climate, with temperatures between 40 and 85 degrees year-round. With a population of 60,000, Encinitas is a small town with beautiful coastal beaches, cliffs, flat-topped coastal areas, steep mesa bluffs and rolling hills. 

Visitors are drawn to the coastal shopping district along Highway 101 (also known as the Pacific Coast Highway), which is over 100 years old and features historic architecture, quaint shops, sidewalk cafes, and restaurants framed by beautiful flower baskets. 

The beaches in Encinitas are outstanding.  There are many stretches of beach that lie between Cardiff-by-the-Sea and La Costa.  The surfing is unbeatable and many surf contests are held throughout the year in Encinitas.  The San Elijo Lagoon Reserve is the largest coastal wetland in San Diego County and is home to nearly 300 different bird species throughout the year.

The Encinitas Visitor's Center, located at 138 Encinitas Blvd., within the Chamber of Commerce's offices, is an informational site promoting Encinitas.  The center directs visitors to local landmarks, restaurants, lodging and provides information on area demographics.  Maps, publications, brochures, and souvenirs are available, as well as discounted tickets to Legoland, Wild Animal Park, and the San Diego Zoo.