Any family would enjoy this resort beach town.  Spend your family time on the beach!  All you need is a good book, some sandcastle building implements, and an area ocean tide chart.  You have your choice of the white sand of Ogunquit Beach, or nearby Drakes Island Beach, Wells Beach, Moody Beach, or Wells Beach.  Note that most beaches charge a fee to park.  In addition, Wells Beach is known for its birdwatching. The beaches do not get overly crowded, even in peak season, and you can bring a tent, some lunch and stay all day!  Sunset is also a beautiful time to visit any of the beach areas.   

A absolute highlight of this town is the Marginal Way which is a gorgeous walking path connecting Ogunquit to Perkins Cove.  You could never get tired of the views!  Bring a stroller, jog or just meander your way along the path! 

Kids of all ages will certainly enjoy a trolley ride through town and there are so many places to shop!  Not just for souvenirs and t-shirts, but also for art, books, boutique style clothing, unique housewares and all manner of upscale crafts.

The Wells Reserve is also a nice family-oriented option.  Tours are available, both self-guided and guided.  Bring comfortable shoes, as there are miles of trails!

Children would probably not be as interested in the many art galleries, but there are other quaint shops that may be appealing to children.  The summer theater is always a big draw for families.  Certain shows may not be suitable for children (loud music, adult themes, etc.), but there are shows that would certainly work for kids.