Urban Trek USA's brochure shows it focuses on making the guests' sightseeing experience of San Francisco better than being aboard a tour bus and also to promote an environmentally friendly way of doing sightseeing.  Urban Trek USA accomplishes these things by making the guests walk and use San Francisco's public transportation system, as well as providing good information about the sites. The Trek Leader is also less rigid with time limits when visiting the sites unlike most tours that only give guests a short time to take photos. The Trek Leader allows guests to spend as much time as they want on each site depending on the guests'  schedule. The brochure says, "Be a local San Franciscan for a day," and that is the experience guests get.