From the U.S. State Department:
Millions of U.S. citizens safely visit Mexico each year for study, tourism, and business, including more than 150,000 who cross the border every day. The Mexican government makes a considerable effort to protect U.S. citizens and other visitors to major tourist destinations, and there is no evidence that Transnational Criminal Organizations (TCOs) have targeted U.S. visitors and residents based on their nationality. Resort areas and tourist destinations in Mexico generally do not see the levels of drug-related violence and crime reported in the border region and in areas along major trafficking routes.
Nevertheless, U.S. travelers should be aware that the Mexican government has been engaged in an extensive effort to counter TCOs which engage in narcotics trafficking and other unlawful activities throughout Mexico. The TCOs themselves are engaged in a violent struggle to control drug trafficking routes and other criminal activity. As a result, crime and violence are serious problems throughout the country and can occur anywhere. U.S. citizens have fallen victim to TCO activity, including homicide, gun battles, kidnapping, carjacking and highway robbery.
Nayarit: You should defer non-essential travel to all areas of the state of Nayarit north of the city of Tepic as well as to the cities of Tepic and Xalisco. The security situation north of Tepic and in these cities is unstable and travelers could encounter roadblocks or shootouts between rival criminals. There is no recommendation against travel either to Riviera Nayarit in the southern portion of the state or to principal highways in the southern portion of the state used to travel from Guadalajara to Puerto Vallarta.
Click the State Department link below for more information.
U.S. State Department Warning