Very disappointed in our experience with Ethiopian Airlines to date!!! The airline was recommended by a friend and we were looking forward to flying with them, to Italy in April 2024 for a family skiing holiday. From what we can see they seem to have a bad, misleading & fraudulent business practice of selling flights based on one set of parameters and then altering their schedule to suit their own specific economic benefits once they have drawn their customer in and received payment. Impacting their customers travel plans and resultant travel related expenditure. Their online website and associated travel agents are currently still marketing and selling the following non-stop flights from Addis Ababa (Ethiopia) to Italy. The none non-stop flight marketed from Addis Ababa to Milan departs at 00:15am and arrives in Milan Malpensa (MXP) airport at 5:50am the same morning. Another non-stop flight is marketed from Addis Ababa (ADD) to Rome departs at 00:05am and arrives in Rome Fiumicino (FCO) at 05:35am the same morning. Both direct flights taking around 6:30 hours to complete. Once booked and paid, about a month later, we received notification of a "schedule change" which now moves us from the non-stop flight to Milan to a new flight via Rome. This will result in us having to stop in Rome on route with a considerable time difference, to when we were scheduled to arrive in Milan according to the original itinerary that we transacted on with the airline and their agent. Our whole itinerary has now had to now be changed at great cost and inconvenience to ourselves. We will have to try and rebook the prepaid train/taxi transfers and forfeit ski-hire, ski pass and a planned afternoons skiing with friends and family at our expense.This practice pays no regard to inconveniences/expenditure caused to their customers. This would not have happened if Ethiopian Airlines just was upfront with us/travel agents when we booked the original ticket in February 2024. I am battling to see what they are trying to achieve by promising customers direct flight into Milan from Addis Ababa and then systematically changing these parameters once the ticket have been booked and paid for. In conducting a subsequent google search it tells me that Ethiopian Airlines only has one direct non-stop flight into Rome currently and there is not in fact a direct non-stop flight to Milan. But their website and associated travel agents websites are currently selling non-stop direct flights into Milan from Addis Ababa. I tried to query this with their call centre/helpline and they were of absolutely no assistance. Stonewalling the process and suggesting that if I didn't like the schedule changes of arrival that I could rebook if the new times did not suit us. At additional cost and inconvenience to ourselves. What I can't understand is that they have moved us to this new one-stop flight routed via Rome. Yet they are still, as of the 17th March 2024, marketing direct non-stop flights from Addis Ababa to Milan arriving at 05:50am. If they do not have a direct non-stop flight to Milan they need to stop this fraudulent/misleading practice of marketing and selling this route and specified arrival time. Fully disclosing the Rome one-stop flight and the correct arrival time in Milan when the ticket is purchased from them initially. The only other thing that I can think, is that if they do in fact offer a direct non-stop flight as marketed & sold on the website/associated travel agencies, is that if they do not have sufficient customers to fill their seats on both of these flights that they combine the two flights inconveniencing their customers (cost/travel plans). Resulting in a delayed arrival time in Milan. I am bringing this practice to the attention of the public at large, so that there is a future record of this bad business practice by Ethiopian Airlines and as a warning that it does not look like there is a direct non-stop flight to Milan from Addis Ababa. Even though this is market and sold as one on there website. They also sell/market a one-stop flight via Rome with correct arrival information at a slightly discounted rate to the direct Milan option. One should anticipate flight scheduled changes, to the non-stop Milan flight booking, to include an additional stop in Rome once your ticket is paid for. This is premeditated, misleading and false advertising. When we took the Rome stopover up with the call centre they informed us that our flight details had not changed and the Rome stopover was always included in the flight. We then asked them to show us how this was possible to stop in Rome, refuel and still get to Milan by 05:50am. They then changed their story to say that Rome was not included originally. I have kept the recorded screenshots of the routes being marketed and sold on Ethiopian Airlines webpage currently.…