Every Saturday the Espaço Cultural Rio Hip-Hop Charme, or Viaduto de Madureira as it’s more commonly known, hosts the most important Charme Dance party in the city. Originating from the Carnival bloco ‘Pagodão Madureira’ created by friends known as Leno, Pedro, Edinho and Xandoca in May 1990, local entertainment businessman Cesar Atáide invited the group to establish Projeto Charme na Rua, a hip hop, soul and R&B party for the neighborhood.
With Atáide’s influence the group secured the space under the Viaduto Negrão de Lima and using seminal funk rapper MC Marlboro’s sound system, the team launched the now legendary event on the first Saturday of Carnival in 1993.
While soul and R&B had been played in Rio clubs since the 1960s, the Viaduto de Madureira events were the first to popularize the genre and create an focal point for Carioca hip hop and charme, (the Rio manifestation of North American R&B). Understanding the importance of the events for the spread of African-Brazilian culture in Rio, the state government officially recognized the parties in 1995 renaming it The Rio Charme Project.
In contrast to the baile funks, with their glorification of gang violence and often tense atmospheres, the Baile do Viaduto is an urban street party with a palpably positive vibe. Starting at 10PM, things start to get going at 1AM and in the run up to Racionais MC’s performance DJs spin a mix of hip hop and R&B by national and international artists such as 50 Cent, 509-E, Beyonce, Orixás and BNegão while street dancers bust a groove on stage.
A crush follows the show. Barriers fall down as fans clamor to be photographed with the MCs backstage. The anarchic chaos befits the huge popularity of the group who, as pioneers of Brazilian hip hop, are totally befitting for the Baile do Viaduto.