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 Guided tour and tasting at La Cantina Frrud - Wine Museum

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Stop At: La Cantina Frrud - Museo del Vino, Via Solofrano 18 Nei pressi di Cattedrale di Santa Maria Assunta, 70022 Altamura Italy

Wine Museum
The Frrud Winery Project was born about 3 years ago from the dream of two young people from the city of Altamura. The terms that can describe them are certainly passion and determination; passion in believing firmly in the potential of our land and determination not only to preserve, but also to recover a place of great historical importance, to return it to the city and above all to leave it for future generations. The two young men, Paolo Colonna and Donato Scalera are not born as wine experts, but the strong passion that unites them for their land and especially for the recovery of the ancient places of the local area, pushes them to embark on this project. A commitment that required more than a year of hard work, in which the common interest was to bring to light as faithfully as possible, all the objects that had remained preserved in the 70 years of inactivity of the structure. This has allowed us to give life to objects with more than 100 years of history and make the winery a place where the passage of men and generations who have literally lived those places, those objects, is evident and tangible.
The story, the passion and the dream materialize when the earth with its smells and essences falls within the structure, bottled in the wines present in the Cellar. The return of the wine returns the lifeblood of the whole structure, in the story of a history made of respect for the past traditions, of recovery of the ancient winemaking techniques, but above all of enhancement of the beauty and power that a 100% natural product can give away. Today the Frrud Winery is a museum open to the public where it is impossible not to be moved by the story told by the two young people and which is visible to anyone in the objects and products within the structure. Not just a visit, but an emotion that starts from the living land and that, through the passion of the two boys, reaches the heart of everyone.


Duration: 1 hour

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All reviews these guys highly recommend this activity unique experience altamura tools cellar project paulo primitivo puglia history
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1 - 5 of 8 reviews
Reviewed 3 weeks ago via mobile

Paolo was fantastic. We had a personal tour with just my mom, Paolo, and me. He even met us at the Cathedral to walk us to the Cantina so we could find it easily. The story of these two owners is lovely; they took a...More

1  Thank evelynl323
Reviewed 4 weeks ago

We had such a great time with Paolo at his wine museum! He provided super interesting insights into wine making in the old days and had us taste lovely, organic wines alongside local specialties. The story behind the project of both the wines and the...More

Date of experience: July 2019
1  Thank Rose M
Reviewed 12 July 2019 via mobile

A must do activity in Altamura! Went here with my family and had an amazing tour. The guide took us through the history and showed us the tools that was used back in the days. The wines we tasted were incredible, best Primitivo by far!...More

1  Thank callemedcniven
Reviewed 24 June 2019

A wine tasting that can't be missed if you are in Altamura and like Primitivo wine! Many thanks for an amazing wine tasting in your incredibly cool wine cellar. Never tasted better Primitivo wines than we did with you. The whole evening was a fantastic...More

Date of experience: June 2019
1  Thank 840ineze
Reviewed 23 June 2019 via mobile

Bought this as a present to my Father and my family and everyone of us were blown away by the reception. This was a experience that we will soon forget and made the trip much more memorable. All i can say is that i highly...More

Date of experience: June 2019
1  Thank Gustav L
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