Experience the beauty and tranquility of seven miles of uninterrupted white sand beach, savor the sun, and throw off all inhibitions. The Experience starts with a scenic ride along the coastline. We then make our way over to Negril Beach. Spend a few hours relaxing at the famous Jimmy Buffet’s Margaritaville located in the center of Negril’s pristine white sand seven-mile beach. Participate in the wide array of water sports activities or just stroll up and down the beach at your leisure. <br>As we make our way to Rick’s Café, take a short drive through the village of “Red Ground” for a close-up look at the Negril Community and life behind the scenes. At Rick’s Café enjoy a live reggae band and a party atmosphere as you watch the spectacular sunset and daring cliff diving.