You can take a tour of the distillery for free and the shop where it's possible to taste some of the rums for free as well :)

We visited on a holiday so unfortunately sampling was not available and the gift shop was closed but you could still do the usual free self-guided tour. As many wrote here this place is the hardcore industrial distillery - don't expect here the "elegant display" of Habitation Clement, a windmill from Trois Rivieres, or a colorful story from HSE :) this place is the "brute" amongst the Martinique distilleries and doesn't not pretend to be anything else - appreciate it thus what it is! The signs are in French and English which is a pleasant surprise as it's not as common as one would expect - the grounds aren't big but will capture your attention for a moment + with the sampling open I can see how someone can spend here about 1h to 1.5h of their time - our visit was of course shorter and I ended up buying later some Le Favorite rhum (not as easy to come by as you would think) - also I came across 2 different people praising the brand and their rhum in particular which is something I didn't expect as I took it at first for a "Cindarella" vs. other powerhouses... but it wasn't until after I read the signs here that it all made sense... "one of the last genuine, independent and still family-owned distillery in La Martinique" - come, visit, enjoy, there brute can be beautiful as well :) TIP: keep attention to hours of operation - they are a family owned distillery so they are closed on Sunday (most distilleries are open) and they only operate with reduced hours on Saturday