Twist Museum
Twist Museum
3.5
11:00 AM - 9:00 PM
Monday
11:00 AM - 7:30 PM
Tuesday
11:00 AM - 7:30 PM
Wednesday
11:00 AM - 7:30 PM
Thursday
11:00 AM - 7:30 PM
Friday
11:00 AM - 9:00 PM
Saturday
10:00 AM - 9:00 PM
Sunday
10:00 AM - 6:30 PM
About
London's Home of Illusions Developed in collaboration with artists, neuroscientists and philosophers, Twist Museum is an immersive experience that explores – and puts to the test – the power of your mind in experiencing the world around you. Explore the joy and wonder of illusion. Step into mind-altering immersive rooms, get up close and personal with unexpected interactive illusions, and discover how your brain interprets reality. Can you see colours that aren’t there? Do you always know which way is up? Can a corridor go on forever? Find out for yourself at Twist Museum, through interactive exhibits that play with how you understand the world around you. It’s your reality, with a twist.
Duration: 1-2 hours
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The area
Address
How to get there
  • Oxford Circus • 2 min walk
  • Bond St • 6 min walk
Reach out directly
See what travellers are saying
  • 2010Lynn
    London, United Kingdom8 contributions
    4.0 of 5 bubbles
    Finding Your Inner Child In A Corner of Oxford Street
    If you are interested in optical illusions, Twist or The Way I See Things is the Museum for you. Created in collaboration with experts from the worlds of Art, Psychology, Mathematics and Neuroscience, Twist Museum beautifully blends immersive multi-sensory experiences with education and technology. Don't forget to take your mobile phone with you to fully experience the amazing interactive exhibits!
    Visited July 2023
    Written 18 July 2023
  • sdang88
    Bridgend, United Kingdom465 contributions
    5.0 of 5 bubbles
    Fun and interactive
    Visited here : Saturday , July 15th for 3.30pm with a group of 5. Wasn’t too busy at the start but then towards maybe around 5pm it got a little busy. I personally love illusion stuff , so this Museum was well worth visiting! Central located too! We had lots of fun and trying to figure out what it’s supposed to do and stuff haha! Spent around 2.5 hours there ! Taking group pics , individual pics! Gotta say though - taking pictures actually make it better and more fun than seeing it in person haha! We just leisurely going around the place. I thought the money to go in was well worth its price! A great day out!!
    Visited July 2023
    Travelled with friends
    Written 23 July 2023
  • Gladioli
    30 contributions
    5.0 of 5 bubbles
    Interesting and enjoyable
    After reading the reviews, I was a bit worried, but my son (aged 14) and I had a great time. We went during the summer holidays and booked the 10.30 slot, hoping it might be a bit quieter than a later slot. There was no queue and only very short waits for a few of the activities. We both found the museum entertaining, fun, interesting and interactive. Some of the illusions were great and we enjoyed discussing how they worked. It's quite expensive, but we spent two enjoyable hours there.
    Visited July 2023
    Written 27 July 2023
  • lesley2805
    438 contributions
    4.0 of 5 bubbles
    Good experience, but not cheap
    I had been looking forward to our visit with two 11 year old in tow. And I have to say all of the exhibits were great, but....... we had completed to whole thing in under 45 minutes. I desperately wanted it to last longer to feel as though I'd had value for money. All of the staff were lovely , they will take photos for you, and will explain things. But as I say, it really isn't large enough to warrant the entry price. Just over £60 for 3 people for roughly 35-40 minutes isn't good value. What is there though is good fun. A 2 minute walk from Oxford Circus tube, close to John Lewis makes it easy to get to
    Visited July 2023
    Travelled with family
    Written 28 July 2023
  • Emma D
    Leicester, United Kingdom136 contributions
    3.0 of 5 bubbles
    Some good stuff but poor value for money
    Went today with my 12 year old son. We had a fun time, some of the exhibits were really interesting, others less so. It was pretty busy but not so much that we couldn't enjoy the exhibits, and sometimes we had to wait a minute or so for someone to finish, but that was fine. The main reason for my rating is the cost. We were there only about an hour, and missed only the odd exhibit so I consider it poor value as it cost us more than 40 quid.
    Visited August 2023
    Travelled with family
    Written 10 August 2023
  • Joanna J
    15 contributions
    3.0 of 5 bubbles
    Not as good as Edinburgh
    Very interesting & fun for kids, however pretty short- we were there for less than an hour, and not nearly as good as the illusion museum in Edinburgh. They give you a free locker to put your belongings in which is really handy. The place (including the toilets) was clean & well maintained & the staff were friendly, but it is over priced.
    Visited August 2023
    Travelled with family
    Written 12 August 2023
  • Funkgroover
    London, United Kingdom12 contributions
    4.0 of 5 bubbles
    Interesting but way too expensive
    This is a collection of some really great, interactive and Instergrammable (is that the right word?) exhibits and others that are space fillers or work just as well when you find them on the web. I did enjoy being there, my 12 year old son loved it but the stars are really lost on value for money. Very easy to find, very friendly staff. The Ames room was my favourite.
    Visited August 2023
    Written 12 August 2023
  • Stephen366
    Greater London, United Kingdom197 contributions
    3.0 of 5 bubbles
    Too expensive
    This venue deserves 4* but must loose at least 1* because of the price. It was fairly crowded, which slowed our progress through the”museum “ but it still only took us a little over one hour. A couple of exhibits had been removed for repair but that didn’t spoil our enjoyment. Some of the explanations could have been more thorough and more easily understood. The only real grumble was the cost.
    Visited August 2023
    Travelled with family
    Written 13 August 2023
  • Lauren L
    8 contributions
    5.0 of 5 bubbles
    Brilliant for families
    We visited Twist Museum on Saturday. It was our 4 year old son’s first ever trip to London on the train and this was a great attraction to take him to. His older brothers (12 and 8) also really enjoyed it. We saw everything in an hour (but you could have taken a bit more time and stayed an hour and a half). The only con is, it isn’t cheap - but in hindsight I’m still really glad we went. The staff were brilliant - so helpful and nothing was too much trouble.
    Visited August 2023
    Travelled with family
    Written 15 August 2023
  • Hope F
    London, United Kingdom15 contributions
    4.0 of 5 bubbles
    Fun for the family
    Interesting fun way to spend some time with family or friends. Especially good for younger children. I think very unfair that a 15 year old is classed as an adult. A 15 year old in the uk is a child. Spent longer than I thought we would.
    Visited August 2023
    Travelled with family
    Written 17 August 2023
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

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3.5
3.5 of 5 bubbles147 reviews
Excellent
51
Very good
33
Average
28
Poor
17
Terrible
18

Jack B
2 contributions
2.0 of 5 bubbles
Dec 2022
As others has said, despite numbers being restricted by ticket sales, this attraction was very overcrowded during our visit which meant we had to queue for over 30 minutes to enter then queue for almost all installations. Even with the queuing from entering to leaving took around 45 minutes, which for the ticket price makes for a costly experience.

Having visited similar attractions in Toronto and Amsterdam, the experience and value for money at the Twist Museum was a little lacking.
Written 5 December 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Silvana W.
4 contributions
5.0 of 5 bubbles
Jan 2023
The museum is very fascinating and nicely designed! It has so many mind-blowing experiences and activities and the staff is very friendly. Especially Kate was very helpful with taking pictures and explaining everything. Thank you!

The only downside is that you have to reservate a spot in advance, but the good thing is that spots are limited, so you don't have too many people in the museum.

Definitely worth a visit!
Written 13 January 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

FIRE190
24 contributions
1.0 of 5 bubbles
Jan 2023 • Solo
The biggest illusion about this museum is how good it looks on social media and how rubbish it is in real life. If you want to be totally underwhelmed but get a nice photo for Instagram this is the place for you! A big fat (or small rather) overpriced pop up! The ticket prices are totally disproportionate to the entertainment value, you definitely don't get what you pay for! On top of the ticket price they also charge a £1.99 fee for an e-ticket! I like to take my time when visiting galleries, I read and interacted with every display and was in and out in 35minutes. If you are going to waste your money go early in the morning when it's quiet like I did, that was the only real perk of my visit! If you want a great immersive experience go to the outernet instead, much more awe-inspiring and its free!
Written 22 January 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Mark H
Bushey, UK134 contributions
4.0 of 5 bubbles
Mar 2023 • Family
Twist Museum is an interactive experience featuring a range of optical illusions topped off with a cool, easy going atmosphere.

Kids and adults will get lots of fun (and learning) out of a visit, although it does feel rather short (less than 2 hours) given the £100 family ticket.

Definite book a quiet time or go flexi as the museum can get very busy and its relatively a small space.

If you want a companion experience to say the Science Museum or Madame Tussaud’s as one daytime trip the Twist Museum is a great way to start or end the day.
Written 12 March 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Crimsondream
Stoke-on-Trent, UK388 contributions
5.0 of 5 bubbles
Jan 2023 • Solo
I really didn't know what to think after reading the reviews on this site and after having a awful experience with a similar place in Romania.

I was booked for the second time slot on a Tuesday morning but they let me in early. The lockers are great and big enough to fit in your Oxford Street shopping. The place was full of toddlers and babes in arms but they were all very well behaved and supervised appropriately. I would recommend taking young or special needs people as it is a great sensory experience. I am Autistic and enjoyed it thoroughly. So amazing illusions, some made me jump lol. Staff are very polite talking to you about exhibits and offering to take photos which is especially great if you go by yourself like me. I would go to this place again as it is so beautiful.
Special thanks to the lad that helped me find my tube ticket.

Also the greeter lady was fab, had a good chat when I was on the way out. Also meeting the museum's guide dog which I am sure is called Bobby? Soo cute and so glad to be able to give him a fuss.

Highly recommended .

One suggestion, maybe you can do a digital guided tour for foreigners , they type in the number of the exhibit and it tells then in there language what to do to interact with it. Saw a few foreign people not able to work out what to do as they can't read English.
Written 2 February 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

lesley2805
Essex438 contributions
4.0 of 5 bubbles
Jul 2023 • Family
I had been looking forward to our visit with two 11 year old in tow. And I have to say all of the exhibits were great, but....... we had completed to whole thing in under 45 minutes. I desperately wanted it to last longer to feel as though I'd had value for money.
All of the staff were lovely , they will take photos for you, and will explain things. But as I say, it really isn't large enough to warrant the entry price. Just over £60 for 3 people for roughly 35-40 minutes isn't good value.
What is there though is good fun.
A 2 minute walk from Oxford Circus tube, close to John Lewis makes it easy to get to
Written 29 July 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

DIV L
United Kingdom26 contributions
3.0 of 5 bubbles
Aug 2023 • Family
Just a quick one on this one, however much we enjoyed this attraction 70 quid for the 1hr 15mins we were in it is an absolute rip off. At no point should this be more then 15 quid an adult to enter. And also to the event owners by the eyes of the law an adult is 18+ not 13. It's a growing trend across London attractions to rip off families and puts off ppl from visiting
Written 29 August 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

London Life
London, UK4 contributions
1.0 of 5 bubbles
Aug 2023
Booked online as cheaper than door; just.
The time must be booked online.
However when arrived we were told we could have come at anytime.

Entrance on Oxford Street looks exclusive with own doormen.
Inside looks like a poorly constructed kids playroom.

Inside is walkable route through constructed walls which look like they will fall down at a touch. The walk is through tis non ceiling sealed set of rooms.

This set and structure of rooms is not sealed and is not sound proofed. It looks flimsy and shabby.

The 'walls' on the route seem to made of wooden boards which look as if they were painted by kids. The seating area just before you go into the route is a wooden box, no comfort, looks as if home painted and grubby and cold. Nothing at all inviting. Looks like an outdoor camp effort.

The walk through last about 30 mins. It was full of people, crowded, noisey around each 'exhibit.' It was hard to get near 'exhibits' and read the small notices to advice on how to look at each of these 'exhibits,' displays.

End point of the walk is a gift stand (looks like home made stands) which hold expensive, very overpriced tat.

This is not a 'museum.'
It is an extremely expensive, overpriced, uneducational, cold, uninviting, depressing and embarrassing example of what passes as a UK 'museum' now.

It was uninspiring and depressing it was 'educational or 'entertainment.'

It is a excellent example of what London 2023 is all about - £££££££££££.
Written 15 August 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Hayley H
London, UK52 contributions
3.0 of 5 bubbles
Dec 2022 • Couples
I think the museum is a nice thing to do if you're in London for the day. It's a bit expensive for a stand alone experience I think it's suited as a pop up in the science museum or the v&a. Some of the illusions are better than others. The experience overall is very clever and enjoyable. I recommend visiting during the weekday as the crowds were not bad and we didn't have to wait in a queue for each illusion. The staff were really lovely.
Written 9 December 2022
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Mal
Saltash, UK66 contributions
2.0 of 5 bubbles
Sept 2023 • Couples
The museum is a good experience and their are some very good examples on display however it did feel quite poor value for the price paid in comparison to other leisure activities and museums. Also, I do feel this attraction could have been an exhibition piece at one of the large museums in London rather than an individual location which costs a premium. I would say it is worth visiting once at a discounted price but do not plan your whole day around this as you will be left disappointed.
Written 9 September 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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TWIST MUSEUM (2024) All You Need to Know BEFORE You Go (with Photos)

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