This is by far and away one of the best corporate museums there is - If you have ever done something like Guinness in Dublin or Heineken in Amsterdam, you will know that they can be overly self-indulgent and an opportunity to push quite a lot of marketing material with very little substance. This is not true of Lavazza - you are essentially entering the group's global HQ (and there are plenty of security staff around to remind you of this). The museum starts with a bit of Lavazza family history, then takes you through the coffee making process, shares some highlights of Lavazza such as their coffee which was sent to the space station and finishes looking at their marketing over the years. You are given a coffee cup on a lanyard at the start. You can use this to view interactive exhibits. The big ones can be operated by more than one person so unless it's really busy you won't miss out. You can also use them to take selfies with mascots. These are all emailed to you later at no charge which is great. The only downside is you can't keep the cup! You finish off with a tasting of one of their coffees before heading out. The whole this is way better and lasts longer than you think. Well worth the visit and the money.

We loved the Lavazza museum. Great idea to have the little cups as your key to the exhibits. Informative way to spend an hour or two with a little tasting at the end. Well worth your time if you’re in Turin.

Who knew coffee could be so interesting? We're Illy aficionados ourselves but loved this museum, just round the corner from our apartment. Ground floor was the expected story of the coffee supply chain, from plantation to roasting, including how important the Lavazza family were in its spread of popularity. Upstairs was very different, more space-age, showcasing adverts. You could also take your own photo from the ceiling, though the quality was poor. Throughout we used a very clever coffee cup to access interactive stuff if we wanted more information on anything. Something for everyone here, even kids were entranced.

It was an insightful, educational and an interactive experience. We were provided with a small cup which is used to activate the different displays. You can also save your favourite photo inside it before e-mailing it to yourself at the end of your visit. Best experience would be the coffee experience that allows you to sample the different types of coffee drinks. There's a museum shop with an interesting range of merchandise to buy as a personal souvenir or as gifts. Allow at least 1.5 hours for a non-rushed experience.