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Officina Profumo-Farmaceutica di Santa Maria Novella

Via della Scala 16, 50123, Florence, Italy
+39 055216276
Review Highlights
400 years of aroma therapy

Easy to find in Santa Maria Novella piazza - a stones throw from SMN Train station. Avoid mid day... read more

Reviewed 4 October 2014
m p
Los Angeles, California
via mobile
Worth a visit!

My husband who is the antithesis of a shopper even liked the store! I didn't feel that the... read more

Reviewed 3 October 2014
Morristown, New Jersey
Read all 1,002 reviews
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Started in the 16th century by Dominican friars, this is more like a museum than a perfume shop since it stocks an awesome range of perfumes, herbal elixirs and soaps based on, of all things, vinegar.
  • Excellent68%
  • Very good24%
  • Average5%
  • Poor2%
  • Terrible1%
Travellers talk about
Closed Now
All hours
Hours Today: 09:00 - 20:00
Suggested Duration: 1-2 hours
Via della Scala 16, 50123, Florence, Italy
Santa Maria Novella
+39 055216276
Write a Review
Reviews (1,002)
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201 - 210 of 378 reviews

Reviewed 4 October 2014

Easy to find in Santa Maria Novella piazza - a stones throw from SMN Train station. Avoid mid day tourist rush and bus loads of cruise ship passengers. So go early in the day. Staff will spend unlimited time designing your own oils and scents...More

Thank m p
Reviewed 3 October 2014

My husband who is the antithesis of a shopper even liked the store! I didn't feel that the salespeople were rude or lacked customer service. When I was there, it was a little crowded and there were only a few at each counter so they...More

1  Thank heatherad929
Reviewed 26 September 2014

I have shopped the SOHO store in NYC and loved it, and so was very excited about visiting the Firenze flagship! Wow. Wow. Wow. I felt like crying - the space is so beautiful and the scents intoxicating. For the first time I chose a...More

Reviewed 21 September 2014 via mobile

I guess I am spoiled in that there is a small shop of the products at home, in Miami Beach (Bal Harbour actually). This shop was difficult to find, in a seedy neighborhood. The lovely smell wafting down the street, was nice, however. The help...More

1  Thank Annie P
Reviewed 14 September 2014

It was a difficult place to find but once you open the door to the shop you are overwhelmed with wonderful smells...how could you not want to purchase something but beware the items are pricey and the staff aren't very helpful or friendly. If you...More

Thank Teresa C
Reviewed 9 September 2014

I think because the entrance to the Farmacia is tucked away off a rather grungy street, not far from the station, it took me a while to visit. But this adds, in the end to the wonderful surprise behind the glass doors. Down a dark...More

Thank ntgarland
Reviewed 8 September 2014

Worst customer service experience in memory. The sales organization is characterized by extreme unprofessional behavior, laziness, and astonishing arrogance. Would not recommend this company to anyone under any circumstances.

4  Thank Scholl1878
Reviewed 8 September 2014

I've wanted to visit for years, and it was wonderful. So many friends who have visited Florence have never been told about it. Or even about the actual monastery on Santa Maria Novella Square. What a lost opportunity. The shop is breathtaking , the fragrances...More

1  Thank SuzyP49
Reviewed 2 September 2014

I was longing for years to visit. Worth every minute. Makes sure of the operating times. They people were very friendly and helpful. Answered all my questions about the Perfumes and products. I loved it and experience no negatives.

Thank Elshita
Reviewed 30 August 2014

we enjoyed the free samples and purchased quite a lot of herbal remedies that we would not normally think of buying at home. This was due to the helpful and interesting staff and some of the most alluring fragrances...

1  Thank Time Travellers' Wife
Santa Maria Novella
Santa Maria Novella train station welcomes the
majority of the people arriving in Florence, which
might explain the hectic pace. Commuters and tourists
come across the constant hustle and bustle of the
station before exiting, taking a few steps and
stopping amazed in Piazza di Santa Maria Novella. It
is impossible not to admire the the square, housing
one of the most charming basilicas in Florence. The
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Nearby Attractions
Church of Santa Maria Novella
2,450 reviews
.08 miles away
Piazza di Santa Maria Novella
596 reviews
.09 miles away
Chiesa di Ognissanti
197 reviews
.17 miles away
Stazione di Firenze Santa Maria Novella
668 reviews
.16 miles away
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Questions & Answers
Olympia C
16 June 2015|
Response from kelleyted1@gmail.com | Reviewed this property |
Ponte Vecchio I would say is a 25 minute walk from where you are and well worth the trip! Enjoy
David K
8 May 2015|
Response from Rebecca J |
not that kind of pharmacy, pal.