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Royal FloraHolland

Legmeerdijk 313, 1431 GB Aalsmeer, The Netherlands
+31 88 789 8989
Review Highlights
How we get flowers

Start at Schiphol Airport and stand at bus platform B8. Take bus 198 towards Aalsmeer... read more

Reviewed 20 October 2017
Noel R
via mobile
Well worth the trip out

I reckon Flora Holland was the highlight of my long weekend in Amsterdam. It was fascinating... read more

Reviewed 8 October 2017
Singapore, Singapore
via mobile
Read all 267 reviews
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Prepare your visit: Go to the Google Play Store/Apple Store and download the IZI.TRAVEL app. Open the izi.TRAVEL app en click on the compass button on the lower left side of your screen. Type in 'Aalsmeer' via the search bar and open the Royal FloraHolland audiotour. Have fun! Our location at Aalsmeer is the largest trading centre for plants and flowers in the world. And it's just a stone's throw from Schiphol airport. The earlier you get here, the more you see. From the Visitor Centre, walk across a gallery through the auction complex. At the end of the gallery, you'll arrive at the auction halls where you'll see the flowers come before the auction clock. As you walk around, you'll find information panels which explain - in four languages - the auction process and the activities you'll be watching. There's no need to sign up for this tour in advance. You can also explore the auction with a professional guide. Reservation on the website, extra charge.
  • Excellent67%
  • Very good25%
  • Average6%
  • Poor1%
  • Terrible1%
Travellers talk about
“the bus” (24 reviews)
“flower auction” (39 reviews)
All hours
Hours Today: Closed
Suggested Duration: 1-2 hours
Legmeerdijk 313, 1431 GB Aalsmeer, The Netherlands
Write a ReviewReviews (267)
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1 - 10 of 184 reviews

Reviewed 20 October 2017 via mobile

Start at Schiphol Airport and stand at bus platform B8. Take bus 198 towards Aalsmeer Hortensiaplein (also called Aalsmeer via P30). Get off at Hortensiaplein and as you get off the bus, turn right and then left at the road and you'll see the next...More

Thank Noel R
Reviewed 8 October 2017 via mobile

I reckon Flora Holland was the highlight of my long weekend in Amsterdam. It was fascinating watching the pace at which the flowers are bought in, sorted, viewed, sold and then packed off to their new destination. The assortment of flowers was stunning and the...More

Thank ClareBet1977
Reviewed 23 September 2017 via mobile

We drove to Royal FloraHolland, it's between 30-40 min by car, as compared to an hour by tram and/or bus. Check the website for auction hours on the day of your visit and I would recommend getting the combi ticket. Ensure you give yourself a...More

Thank MonicaJosephine
Reviewed 8 September 2017

Excellent tour available to Royal FloraHolland and watch the entire auction from a special gallery. You'll be at the centre of the international flower trade. A experience you'll remember.

Thank AvanderMolen
Reviewed 22 August 2017 via mobile

As I said the BEST tour. If you don't get there at 7AM you will miss most of the action. It is simply AMAZING how many flowers they are moving, the action on the floor and diversity of flowers and colors. Download the app it...More

Thank Mirgons
Reviewed 16 August 2017 via mobile

It was worth it to get up early to get out to the auction while the action was frenzied! It was a beehive of activity! It was hard for us to take our eyes off of the floor with all of the rapid and precise...More

Thank Michaela
Reviewed 3 August 2017 via mobile

It wasn't easy waking up very early in the morning but is was well worth this effort. It is really impressive place and interesting.

Thank Ilanit Y
Reviewed 10 July 2017

Who knew something like this would be so exciting and fascinating to watch? We arrived early as is suggested and to see the place in motion was incredible, and being able to look into the auction room (I guess that's what it's called) was a...More

Thank AllisonL65
Reviewed 6 July 2017 via mobile

This factory is where auctions are held every day to exchange flowers to retailers around the world. Go early (7-8am)if you want to see the auction at its busiest. It was quite a walk from the car park to the building. You pay about 8...More

Thank Glz464
RoyalFloraHolla... A, Public Relations Manager at Royal FloraHolland, responded to this reviewResponded 11 July 2017

Hi, the price will be 7.50. If you work here you have to park also on the roof of the building and walk to your workplace. 2 times a day ;-)

Reviewed 3 July 2017

We booked a private tour of Royal FloraHolland through Flower Tours Holland and it was a highlight of our 9 days in The Netherlands. No doubt this place would be fascinating enough from behind the glass and atop the observation decks, but we wanted to...More

Thank WashingtonFan
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Ask a question
Questions & Answers
15 April 2017|
AnswerShow all 3 answers
Response from RoyalFloraHolla... A | Property representative |
Only bus 172 will stop almost in fronf of the door. (Mainentrance)
Google Translation
10 May 2016|
AnswerShow all 2 answers
Response from wattsrd | Reviewed this property |
FloraHolland is a flower market only. It has a live flower auction as well as shows you how the flowers are sorted and sent to the buyers. No cheese at all just beautiful flowers.
Sabrina H
12 April 2016|
Response from RoyalFloraHolla... A | Property representative |
Hello, For information about a tour in the auction: infoaalsmeer@floraholland.nl For all the other questions about the auction : klantenservice@floraholland.nl If you don't get any answer let me now here, but you... More
Google Translation