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Heineken Experience

Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
+31 20 523 9435
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75-Minute Amsterdam Canal Cruise with Rijksmuseum and Heineken Experience...
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The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).
  • Excellent53%
  • Very good30%
  • Average11%
  • Poor4%
  • Terrible2%
Travellers talk about
“free beers” (503 reviews)
“brewing process” (395 reviews)
“beer tasting” (348 reviews)
Closed Now
All hours
Hours Today: 10:30 - 19:30
Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
De Pijp
+31 20 523 9435
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Reviews (18,463)
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1 - 10 of 9,416 reviews

Reviewed today via mobile

Me and my partner bought rock the city tickets only for £25 . Amazing tour ,positive vibes and people around . We were suppose the get our ferry at 4.30pm but because we were enjoying too much we missed it , however the great staff...More

Thank Rūta B
Reviewed today

We visited as a group of friends and enjoyed the variety within. There are tours and exhibits looking at how the beer is made and then plenty of interactive things to do including a virtual pour your own pint, a real pour your own pint,...More

Thank dtyh7836
Reviewed yesterday via mobile

We really liked this venue! Very modern and entertaining! Definitely worth the money and highly recommended! Hologram was especially cool!

Thank Csaba L
Reviewed yesterday via mobile

Good fun! Visited here with my boyfriend and had a good laugh, the tour guides and staff are brilliant, make it good fun as you go around, plenty of beer to drink so can’t go wrong really! Bar at the end is great, could do...More

Thank bstubbs1
Reviewed yesterday via mobile

No real focus on product-firm-evolution-future of beer Only long queues (1 hour just to get in at 7:00 pm...) no effective demo of brewing processing. Wasted time and money

Thank stinsonL5
Reviewed yesterday via mobile

If you are a beer lover or tasted beer at least once, this is the place to see how it’s made. And mind you this is Heineken. Very well detailed experience center with friendly staff who do a superb job. A must see if you...More

Thank Lasitha G. W
Reviewed yesterday

A place to visit in Amsterdam. From history and stories from the beginnings, through the Champions league part to a taste of a very cold beer- this is a fine place to spend 2-3 hours

Thank Nikolaj N
Reviewed yesterday via mobile

The place was very huge, had in detail information on beer making & how it was earlier and is now transformed. The souvenirs shop is another great place to buy some really nice stuff. You can even try your hands at filling beer experience like...More

Thank flamboyant55
Reviewed 2 days ago

Worth the visit to learn more about the history and current Heineken business, and of course to enjoy the beer that was included. It is in large part a marketing exercise but fun and with lots of variety. So if you have an hour or...More

Thank Msmitty37
Reviewed 2 days ago via mobile

We had booked the VIP tour. It was a great few hours. They show you around the brewery and how Heineken was made. As part of the VIP tour we had it explained to us by our personal guide. Allard by the way was amazing...More

Thank Tom K
De Pijp
Bustling Albert Cuypstraat serves as the main drag
through De Pijp and the location for Albert Cuyp
Market, the largest and most famous of Amsterdam’s
many outdoor markets. Beyond this sometimes-frantic
thoroughfare, tiny lanes beckon urban explorers in
search of the latest trends and hidden gems. Nearly
half the residents living in De Pijp are foreigners
and a good number of them are students. Here you'll
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Questions & Answers
Simon W
5 October 2017|
AnswerShow all 14 answers
Response from Cbusby1 | Reviewed this property |
We paid for ours at the door. Think paying online gets you a queue jump though
20 September 2017|
AnswerShow all 10 answers
Response from andrija94 | Reviewed this property |
we were visiting Heineken around 11 am, and didnt wait a minute in the queue because we bought our tickets half an hour before arrival somewhere at the town... we saw some place like ,,ticket point'' and asked them if they... More
20 September 2017|
AnswerShow all 8 answers
Response from Sunnyscunny2013 | Reviewed this property |
Hi there poss not relevant now due to lateness of response, very sorry. I would be tempted to visit in the morning, we did and we queued for about 10 minutes, when we left in the early afternoon, the queue was considerably... More