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Heineken Experience

Open Now: 10:30 - 19:30
Open today: 10:30 - 19:30
Heineken Experience Amsterdam Entrance Ticket
From US$20.79*
Show 1 more ticket option
Heineken Experience Amsterdam Entrance Ticket
From US$20.79*
Show 1 more ticket option
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Traveller Overview
  • Excellent52%
  • Very good29%
  • Average12%
  • Poor4%
  • Terrible3%
Travellers talk about
“free beer”(625 reviews)
“brewing process”(483 reviews)
“beer tasting”(412 reviews)
The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the...more
Open Now
Hours Today: 10:30 - 19:30
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As featured in 3 Days in Amsterdam
Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands
Oude Pijp
+31 20 721 5300
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Reviews (23,029)
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All reviews free beer brewing process beer tasting brewery tour rooftop bar free gift beer making interactive games vip tour pour your own interactive experience learn how great fun self guided tour gift shop a lot of fun own pace
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1 - 10 of 11,781 reviews
Reviewed yesterday

Don’t waste your money. It is a tourist trap with very little history or substance to the attraction. The pre ticketed time slots are way overbooked so that you can barely move through the attraction. The interactive activities toward the end are a cheesy way...More

Date of experience: March 2019
Thank pucml01l
Reviewed yesterday via mobile

One of the best self tour I’ve ever been on. Varied content and very easy to follow and stay engaged throughout. Recently went to Guinness factory in Dublin and rated Heineken 10x over. Video content and many activities, I’m not a fan of yours in...More

Date of experience: March 2019
Thank kerbs95
Reviewed yesterday

I am always hesitant on very touristy things in new cities but the entire tour and bar are a must see in my opinion. Not only do you get a few beers but the bar at the end of the tour is a super fun...More

Date of experience: March 2019
Thank gusontherun
Reviewed yesterday via mobile

Bought advance tickets which was key to avoiding lines. Our time slot was packed with people - say a group of 80. Way too many people. Finally about the half way point the group dispersed a bit and it was more comfortable. They have to...More

Date of experience: March 2019
Thank josieo20
Reviewed yesterday via mobile

If your in Amsterdam book your ticket alot of history to learn beer! And an all around interactive experience

Date of experience: March 2019
Thank N V
Reviewed yesterday

I would highly recommend this. Nice day out takes a few hours to go around and well spoken English (they do other languages too and you can download an app for the tour in ANY language) You get 3 beers during the experience 1 during...More

Date of experience: February 2019
Thank DeanNewstead
Reviewed 2 days ago via mobile

Despite booking for 10am on a Sunday (got 25% off), the VIP was so worth the early morning. Our guide on Sunday 17/3 was very knowledge & informative yet made the tour interesting and fun. Freddys bar was amazing, the decor is fab & it’s...More

Date of experience: March 2019
Thank Dawds1301
Reviewed 2 days ago via mobile

Loved it was so cool to see and definitely worth trying. The cute glasses at the end were very cool.

Date of experience: October 2018
Thank amykE3513JB
Reviewed 2 days ago via mobile

This could be a family or couples or friends experience. It was very fun and you really leave knowing how a beer is made. Each room had lightening audio and hip youngsters explaining the history and the way of heineken. At the end of the...More

Date of experience: March 2019
Thank sandraan2019
Reviewed 2 days ago via mobile

Of course, if you love the Heineken beer, you might like this place, but for someone like me (liking the real good beers, not this industrial massive production with no taste), what matters is the non-Heineken part of the experience, and that is disappointing :...More

Date of experience: March 2019
Thank Cla13bdAD
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De Pijp
Bustling Albert Cuypstraat serves as the main drag
through De Pijp and the location for Albert Cuyp
Market, the largest and most famous of Amsterdam’s
many outdoor markets. Beyond this sometimes-frantic
thoroughfare, tiny lanes beckon urban explorers in
search of the latest trends and hidden gems. Nearly
half the residents living in De Pijp are foreigners
and a good number of them are students. Here you'll
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Questions & Answers
Ask a question
22 February 2019|
AnswerShow all 6 answers
Response from jmaydew2018 | Reviewed this property |
Similar as far as I know. You just save a bit of money rather than buying them separately.
13 February 2019|
AnswerShow all 8 answers
Response from jmaydew2018 | Reviewed this property |
Only regular Heineken
12 February 2019|
Response from 2000KIB | Reviewed this property |
Yes you are able to have soft drinks at the bar