MJUK Iceland
11:00 AM - 7:00 PM
Monday
11:00 AM - 7:00 PM
Tuesday
11:00 AM - 7:00 PM
Wednesday
11:00 AM - 7:00 PM
Thursday
11:00 AM - 7:00 PM
Friday
10:00 AM - 7:00 PM
Saturday
10:00 AM - 7:00 PM
Sunday
10:00 AM - 7:00 PM
About
MJUK Iceland store represents the Icelandic pinnacle of style and quality. We are a family company, and we design, produce and sell directly knitted and woven products : hats, scarves, coats and blankets. Visitors to our store will enjoy an exemplary level of care and outstanding personal service. MJUK means “soft”. It reflects sustainable design, care about nature and people.
Duration: < 1 hour
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The area
Address
Neighbourhood: Miðborg
Reach out directly
See what travellers are saying
  • Ritske H
    1 contribution
    5.0 of 5 bubbles
    highly recommended for Icelandic wool products
    very nice shop with high quality local produced Icelandic wool products. Nicest wool I have seen in Reykjavik. Very friendly and helpful staff. Was recommended as the best wool product shop in Reykjavik by local Icelandic people. bought a blanket for 18.000 Islandic + wool hat. blanket nicer and cheaper compared to other shops in the area. can highly recommend. Ritske, Bergen, Norway
    Visited July 2023
    Travelled solo
    Written 5 July 2023
  • Aleksandra
    Poland1 contribution
    5.0 of 5 bubbles
    Perfect shop
    Very nice store with great service, the girls helped me choose a blanket for my main goal in Iceland - a trip to the volcano! The blanket is very warm from 100% Icelandic wool, unique design and excellent quality! he warmed me all the time when we were on the volcano!!! I also want to say about the prices because 18000isk is a very good price! I recommend this wonderful store
    Visited August 2023
    Travelled with friends
    Written 1 August 2023
  • Veronika
    1 contribution
    5.0 of 5 bubbles
    Aesthetic store
    I’ve never seen so many colourful hats and blankets in one place! Even constantly wearing natural and basic colours, it was difficult for me to stay away from such a range of choices. I was completely lost, but I was lucky to meet the designer Anna. Thanks to her assistance, I’d made my decision on a striped Icelandic wool blanket and on a sky blue beanie. I wanted to take a piece of Iceland with me, so it was really important to know that they make all the stuff in Iceland. I’m just in love with Mjúk!
    Visited August 2023
    Travelled solo
    Written 5 August 2023
  • Shelby S
    1 contribution
    5.0 of 5 bubbles
    Best shop in Reykjavik
    This is truly the best shop in Iceland for souvenirs! We bought items for ALL our friends and family here and also more stuff for ourselves in addition to what we already have at home from our last trip. The items are so soft, beautiful, very good quality… but most importantly MADE and DESIGNED in Iceland! That can be hard to find! Don’t fall for the brands that say “designed” in Iceland but manufactured overseas… support the ones that do it all in Iceland like this. Special thanks to Ida and Corina at the Laugavegur 23 location for all of the help, they were so kind and patient with us. Don’t forget your tax free form! :) Nick and Shelby from MO
    Visited August 2023
    Travelled as a couple
    Written 6 August 2023
  • Ida
    1 contribution
    5.0 of 5 bubbles
    Made with love
    I have blankets, hats, mittens a poncho and more from Mjúk and I love them all. All of the products are beautiful, warm, durable and locally made. The owner of the store designs all of the products and you can see the amount of care that goes into the creation of each piece. Definitely visit Mjúk while in Iceland!
    Visited August 2023
    Travelled solo
    Written 7 August 2023
  • Noraatc
    Sudbury, Massachusetts35,822 contributions
    5.0 of 5 bubbles
    The best woolen things shop in Reykjavík
    It is not just a random shop of Icelandic woolen items; it is a pinnacle of elegance, style, excellent service and exceptional products. I bought two head/neck warmers, one fluffy hat and two beanies for my husband and son. Their wool is not itchy, which is very important for me, it is soft and cozy. And how warm it is! Saved me from freezing on the whale watch cruise and allowed me to stay on the upper deck for straight three hours. The items are reasonably priced and you can claim tax refund at the airport. Thank you so much, lovely Mjuk!
    Visited August 2023
    Travelled as a couple
    Written 29 August 2023
  • Brandi D
    6 contributions
    5.0 of 5 bubbles
    Great store with knowledgeable staff.
    We had the best experience at this store. The associates were friendly and very knowledgeable about their products. They were helpful in our selection of items to make sure we got the “feel” that we wanted. They have some all wool and some wood-cashmere blends. We love the restricted supply so you know you are not going to someone else wearing the same item. We bought a beautiful blanket, two ponchos, a scarf, and a hat with a pom-pom. This was our second trip to Iceland and our first visit to this store. We recommend this store to our friends who are traveling to Iceland later this month. We will definitely return to this store when we visit again.
    Visited August 2023
    Travelled with family
    Written 30 August 2023
  • Майя Д
    1 contribution
    5.0 of 5 bubbles
    Best beanie in my life!
    I have never weared colourful beanies and especially with pompoms but after being some minutes in Mjuk store I couldn't keep myself :) I never saw so beautiful, unique and high quality in the same time beanies. Also I bought scarf and it's so comfortable and warm. So of course I highly recommend Mjuk store where you can surely find best beanies for yourself and presents for your family and friends.
    Visited April 2023
    Travelled with friends
    Written 6 September 2023
  • Bergur G
    Reykjavik, Iceland14 contributions
    5.0 of 5 bubbles
    Gem in Reykjavik’s shopping experience
    Fantastic bight quality products. Unique design and colors with fantastic service. A gem in the Icelandic shopping experience. Choice of woolen products, hats, scarves blankets and more is fantastic.
    Visited August 2023
    Travelled solo
    Written 2 October 2023
  • Karen G
    1 contribution
    5.0 of 5 bubbles
    Best souvenir ever!
    A highlight of our trip was visiting the MJUK store in Reykjavik, just down the street from Hallgrímskirkja (iconic church). The people working were very helpful. Each of us bought hat, scarves and mittens sets. This is the first hat that does not fall down over my eyes! It is soft and warm. I just learned the pompoms are removable/interchangeable. Best souvenir ever!
    Visited December 2022
    Travelled with family
    Written 30 November 2023
These reviews are the subjective opinion of Tripadvisor members and not of TripAdvisor LLC. Tripadvisor performs checks on reviews.

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5.0
5.0 of 5 bubbles102 reviews
Excellent
101
Very good
0
Average
0
Poor
0
Terrible
1

Meg L
2 contributions
5.0 of 5 bubbles
Jul 2023 • Couples
THE place to buy a beautiful, high quality hat. Lots of fun colors and huge pom poms. Super comfy and most importantly, WARM! We were devastated to lose one hat last month and worked with them to order a replacement online, and they delivered and then some. Shipping was crazy fast. Hats arrived in beautiful condition. Highly recommend if you’re lucky enough to be in Reykjavik 😁 wonderful service and kindness from the owners - they do great work and their hats are the best!!
Written 14 March 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

CJD512
Atlanta, GA77 contributions
5.0 of 5 bubbles
Feb 2024 • Couples
My favorite store in Iceland. Time will fly as you play with all the different combinations of style and colors and pompoms! Our sakes associate couldn't have been nicer.
Written 6 February 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Olena B
1 contribution
5.0 of 5 bubbles
Dec 2023 • Friends
I recently visited this fantastic MJUK store, and I couldn't be more pleased with my experience. The variety of products is impressive, and the quality is top-notch. The staff was incredibly friendly and helpful, making my shopping experience enjoyable. The prices are fair for the excellent items they offer, and the welcoming atmosphere of the store made it a delightful visit. Highly recommend this place for anyone in search of stylish and high-quality accessories!❤️
Written 26 December 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Karen G
1 contribution
5.0 of 5 bubbles
Dec 2022 • Family
A highlight of our trip was visiting the MJUK store in Reykjavik, just down the street from Hallgrímskirkja (iconic church). The people working were very helpful. Each of us bought hat, scarves and mittens sets. This is the first hat that does not fall down over my eyes! It is soft and warm. I just learned the pompoms are removable/interchangeable. Best souvenir ever!
Written 30 November 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Marika H
2 contributions
5.0 of 5 bubbles
Oct 2023 • Friends
What a beautiful store I just visited!
A hats are soooo soft and nice to touch and really warm. I am in love with my new fluffy beanie😍
Written 21 October 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Bergur G
Reykjavik, Iceland14 contributions
5.0 of 5 bubbles
Aug 2023 • Solo
Fantastic bight quality products. Unique design and colors with fantastic service. A gem in the Icelandic shopping experience. Choice of woolen products, hats, scarves blankets and more is fantastic.
Written 2 October 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Emma J
1 contribution
5.0 of 5 bubbles
Jul 2023 • Friends
A friend and I had so much fun browsing the beautiful selection of hats, scarves, wraps and mittens! Absolutely a must to get a gorgeous, authentic piece of Iceland to remember your trip. If you’re lucky, you might even run into the designer in one of their two shops in downtown Reykjavik ;)
Written 24 September 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Майя Д
1 contribution
5.0 of 5 bubbles
Apr 2023 • Friends
I have never weared colourful beanies and especially with pompoms but after being some minutes in Mjuk store I couldn't keep myself :) I never saw so beautiful, unique and high quality in the same time beanies. Also I bought scarf and it's so comfortable and warm.
So of course I highly recommend Mjuk store where you can surely find best beanies for yourself and presents for your family and friends.
Written 6 September 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Brandi D
6 contributions
5.0 of 5 bubbles
Aug 2023 • Family
We had the best experience at this store. The associates were friendly and very knowledgeable about their products. They were helpful in our selection of items to make sure we got the “feel” that we wanted. They have some all wool and some wood-cashmere blends. We love the restricted supply so you know you are not going to someone else wearing the same item. We bought a beautiful blanket, two ponchos, a scarf, and a hat with a pom-pom. This was our second trip to Iceland and our first visit to this store. We recommend this store to our friends who are traveling to Iceland later this month. We will definitely return to this store when we visit again.
Written 30 August 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

5.0 of 5 bubbles
Aug 2023 • Friends
It’s georgious staff and best quality of hats, scarfs, ponchos
I like it very much
Enjoy colors, materials and different collections 🤩🤩🤩
Written 30 August 2023
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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MJUK ICELAND: All You Need to Know BEFORE You Go (with Photos)

Frequently Asked Questions about MJUK Iceland

MJUK Iceland is open:
  • Mon - Thu 11:00 - 19:00
  • Fri - Sun 10:00 - 19:00


Restaurants near MJUK Iceland: View all restaurants near MJUK Iceland on Tripadvisor

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