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Review Highlights
Beautiful and unique jewelry

I loved this store so much I went twice! The jewelry is beautiful! Everything is made and... read more

Reviewed 12 September 2018
San Antonio, Texas
Some of the best jewelry I saw in Reykjavik

Not everything suited my taste, but there was some nice work on display. Worth a look, if you are... read more

Reviewed 5 June 2018
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Traveller Overview
  • Excellent62%
  • Very good38%
  • Average0%
  • Poor0%
  • Terrible0%
11 Sep 2018
“Beautiful and unique jewelry”
5 Jun 2018
“Some of the best jewelry I saw in Reykjavik”
Rated as the 2015 Best Boutique in Reykjavik by Grapevine Magazine, Aurum has been an institution in the heart of Reykjavik since 1999. Named after our award-winning designer Guðbjorg Kristin Ingvarsdottir, Aurum designs are all hand made in-house...more
Suggested duration: < 1 hour
Bankastraeti 4, Reykjavik 101, Iceland
+354 551 2770
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Reviews (13)
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1 - 10 of 13 reviews
Reviewed 12 September 2018

I loved this store so much I went twice! The jewelry is beautiful! Everything is made and designed in Iceland. Each piece has a very specific theme inspired by the beauty and wonder of Iceland. The young lady that helped us was very sweet. She...More

1  Thank dogsbestfriend2018
Reviewed 5 June 2018

Not everything suited my taste, but there was some nice work on display. Worth a look, if you are shopping for jewelry.

Thank subterranean_jack
Reviewed 30 March 2018

Last year I had bought a Aurum necklace on Icelandair's duty free shopping. When I visited Reykjavik a second time this year, I hoped to find a matching piece of jewelry. Although I didn't recall the name of the brand, I finally stumbled upon an...More

2  Thank sladana
Reviewed 26 March 2018

Even though the jewelry in this store is incredibly creative, stunningly beautiful, and TAX-FREE, it is not all they sell here. We found several very unique items in an extension of this store that sells small touristy items that you cannot find anywhere else in...More

2  Thank Daniel H
Reviewed 20 December 2017 via mobile

My trip to Iceland was my birthday present to myself. I wanted a small memento that would last and be representative of my trip. The jewelry here fit the bill!! I went twice because I couldn’t get a pair of earrings out of my mind...More

2  Thank Jordan L
Reviewed 21 March 2017 via mobile

I stopped in the shop while Christmas shopping for my husband. He doesn't wear jewelry so I left. I loved everything I saw. Lucky for me a few days later he surprised me with 3 pieces from this store. I love that the pieces are...More

1  Thank evarenee
Reviewed 13 December 2016 via mobile

Encountered with this lovely white gold whale tail in the store, I just knew I will come back to take it. Clerks are very kind and patient, the size could be adjusted in very short time.The price is quite acceptable with such intricate design and...More

1  Thank Jet684056
Reviewed 28 November 2016

I am a bit of a jewelry fanatic. I think I went into every jewelry store along Laugavegur while there and this one was my favorite. The designs are all inspired by nature and are just gorgeous. They have dainty things and more statement pieces....More

2  Thank srdamico
Reviewed 7 August 2016 via mobile

I absolutely love jewellery being a jeweller myself, and this gallery/shop has a beautiful selection of jewellery on display. The pieces are very reasonable in price for their worth and how much effort has gone into them, overall a lovely place!

1  Thank Beccib186402
Reviewed 7 June 2016

I am not much for "high-class" jewerly, but the pieces I saw at Aurum were truly spectacular. They have a handcrafted vibe and even if they're "fancy", they still have the kind of primitive rawness that I find appealing. Also, considering it's in Iceland, they...More

2  Thank elsewherehki
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