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DFO - Direct Factory Outlet

100 Bulla Rd, Essendon, Moonee Valley, Victoria 3041, Australia
+61 3 9937 7222
Review Highlights
Good bargains.....

..If you know how to search. There were many items on sale and with good bargains. But one must... read more

Reviewed 3 weeks ago
Singapore, Singapore
Way too busy

This place was mentally busy even on a Friday afternoon. Could not move in some of the shops and... read more

Reviewed 17 June 2017
Nigel C
Read all 143 reviews
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Just 20 minutes from the Melbourne CBD and close to Melbourne airport, DFO Essendon has more than 100 stores with up to 70% off including Polo Ralph Lauren, Authentics (Converse), Oroton, Fossil, Country Road, G-Star and much more!
  • Excellent35%
  • Very good43%
  • Average17%
  • Poor2%
  • Terrible3%
Travellers talk about
Opens in 1 min
All hours
Hours Today: 10:00 - 18:00
Suggested Duration: More than 3 hours
100 Bulla Rd, Essendon, Moonee Valley, Victoria 3041, Australia
+61 3 9937 7222
Write a Review
Reviews (143)
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1 - 10 of 139 reviews

Reviewed 3 weeks ago

..If you know how to search. There were many items on sale and with good bargains. But one must be patient to flip thru the various items and the particular store/outlet of interest. The place is out of Melbourne City. We were driving therefore not...More

Thank JiMi-QN10
Reviewed 17 June 2017

This place was mentally busy even on a Friday afternoon. Could not move in some of the shops and would be a place to avoid unless you are a seasoned shopper or know what you're looking for.

Thank Nigel C
Reviewed 13 June 2017 via mobile

They have a great range of shops from homeware, clothes to branded bags like Oroton, Coach & Furla. Free parking available. Takes about 20 min by car. If taking public transport from the city, catch the Cragieburn line from Flinders St Station to Essendon Train...More

Thank perky p
Reviewed 11 June 2017 via mobile

I've been twice with friends. Feels like, and is priced like usual shops, no real bargains like the old fashioned discount stores. Need to get to the DFO early for car parking as it fills up very quickly and it's hard to find car parks...More

Thank bluebindii
Reviewed 28 May 2017 via mobile

Great array of shops with a lot of free parking available. Shops are well presented with heaps of bargains. Lots of natural light with toilets clean. Found it easy to navigate to.

Thank Bellalubliss
Reviewed 18 May 2017

Broad range of clothing available in the centre for all needs and household goods outside in the Homemaker Centre.

Thank Allan K
Reviewed 30 April 2017 via mobile

The shopping here is great. A fantastic variety of shops with many bargains. The car park is huge and there are various Cafes to eat at. Most shops have huge percentages off their stock and then on top of this the weekend we shopped some...More

Thank Sadunne
Reviewed 22 April 2017 via mobile

lovely spot on the river that has some of the best outlet shopping in victoria. lots of great bars and restaurants next door on river. don't use car parking as its a rip off. take pubic traffic and walk across webb bridge. TIP: ACE parking...More

Thank JohnG3121
Reviewed 16 April 2017

Lots of bargain shopping for all ages. there are many clothing, shoe and home shops with some great bargains

Thank Lynne G C
Reviewed 31 March 2017

There is a little bit of everything in here. I like to do all my birthdays, Christmases and anything in between presents. I think you need almost a whole day to wander around and do and see what you like. Where very comfortable shoes...

Thank Lia T
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Questions & Answers
2 May 2016|
Answer Show all 4 answers
Response from Dale47_11 | Reviewed this property |
JRW that was the DFO in town. This is the one at Essendon Airport. No comparison as far as shops and size go. I drove - it's about 25-30 minutes from the city, if you don't take the tollway. Perhaps a taxi - not sure how... More
Farhaan E
7 October 2015|
Answer Show all 2 answers
Response from J T | Reviewed this property |
They seem to have a sale every weekend! You can join their email list using the link on the website (just Google DFO Essendon and its on the front page), and you will be notified of special events and sales. We like to go... More