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Pic's Peanut Butter Factory

Closed Now: 10:00 - 11:00
Open today: 10:00 - 11:00

Pic's Peanut Butter Factory
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Certificate of Excellence
Traveller Overview
  • Excellent94%
  • Very good6%
  • Average0%
  • Poor0%
  • Terrible0%
Travellers talk about
“free tour”(11 reviews)
“great tour”(19 reviews)
“minute tour”(5 reviews)
Visit the home of New Zealand's best loved peanut butter. Smell our freshly roasted nuts as they tumble out of the roaster and make their way to The Peanut Squasher. See Pic's squirting into a jar that wends its way along rattling conveyors to the...more
Closed Now
Hours Today: 10:00 - 11:00
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Suggested duration: < 1 hour
18 Elms St | Wakatu Estate, Nelson 7011, New Zealand
+64 3-544 8402
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from US$288.60
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Reviews (144)
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All reviews free tour great tour minute tour cashew butter great product production line entertaining tour small business tasty tour staff making boysenberry jam free samples making great grinder passionate staff cool story simple process
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1 - 10 of 139 reviews
Reviewed 2 days ago

We have been fans of Pics from its beginnings however we had never taken the time to actually visit the factory. It was well worth it! The tour was incredibly informative, interesting, and well-paced... and the hosts were excellent at weaving in information that was...More

Date of experience: December 2018
Thank kiwijules2018
Reviewed 5 days ago

A tour to see the peanut butter being put into the containers and the chance to make our own and see how simple the operation is.The guide was excellent,everything was explained of how the idea of Pic (The person behind the business) started up in...More

Date of experience: December 2018
Thank rog5659
Reviewed 1 week ago via mobile

There's so many questions I didn't know I had about peanut butter that now have been answered. We got to try every single nut butter

Date of experience: December 2018
Thank PCBH72
Reviewed 2 weeks ago via mobile

The tour was interesting and enjoyable. The host, Barnie, showed great energy and was very entertaining. I was impressed by Pic's success and how the company has developed from it's early days. Great work!

Date of experience: November 2018
Thank Travel00456364866
Reviewed 2 weeks ago

Came all the way from Auckland for a tour to see the process of my favourite spread being made - had a great time touring the smaller factory :) My fiance and I found it very interesting and our lovely guide was very informative. Looking...More

Date of experience: November 2018
Thank zuzu002
Reviewed 4 weeks ago via mobile

Such an amazing tour. Very informative, you get to go into the factory viewing station to get an upclose look at how it is all made. Afterwards you get a wee taste test of the products as well as having a go at making your...More

Date of experience: November 2018
Thank Cruiser45732713926
Reviewed 4 weeks ago via mobile

Don’t forget to PRE-BOOK on their website to ensure you guarantee one of the 15 spots on the tour. Friendly bubbly tour guide engaging the whole group. Lots of free samples and chance to make your own small pot of peanut butter! A great tour...More

Date of experience: November 2018
Thank helenmarie88
Reviewed 4 weeks ago via mobile

A fantastic tour very interesting to learn how the company was started and see how they make their peanut butter. Can’t believe that it was free. We got to make our own peanut butter to take home and taste all the varieties that are made...More

Date of experience: November 2018
Thank debbiewS9630NW
Reviewed 4 weeks ago via mobile

Amazing FREE tour for the whole family, make your own peanut butter to take home, watch it being made fresh and extremely passionate staff members leading the way! Can not recommend enough. 100% kid friendly and safe. Learnt a lot about peanuts and the company...More

Date of experience: November 2018
Thank VenusNZ
Reviewed 5 weeks ago via mobile

awesome tour for the family. learn heaps n had a hands on opportunity to make our own peanut butter. staff were great, very engaging. had samples of their products which tasted amazing

Date of experience: November 2018
Thank olundus
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Questions & Answers
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27 March 2018|
AnswerShow all 5 answers
Response from PadreNZ | Reviewed this property |
Yes. There re two ingredients in Pic’s peanut butter - peanuts and salt. Because there are no fillers there is no gluten. Jesus be praised!
6 January 2018|
Response from PadreNZ | Reviewed this property |
October 2018.
6 January 2018|
Response from Crundlestein | Property representative |
We'll move in in June or July hopefully, with the factory moving over in August 2018.