Dongdaemun Shopping Complex

Dongdaemun Shopping Complex

Dongdaemun Shopping Complex
4
8:00 AM - 7:00 PM
Monday
8:00 AM - 7:00 PM
Tuesday
8:00 AM - 7:00 PM
Wednesday
8:00 AM - 7:00 PM
Thursday
8:00 AM - 7:00 PM
Friday
8:00 AM - 7:00 PM
Saturday
8:00 AM - 7:00 PM
Sunday
8:00 AM - 7:00 PM
About
The largest single market in Asia, Dongdaemun Shopping Complex is made up of four buildings that house various shops offering fashion products as well as fabrics and materials at incredible prices.
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Top ways to experience Dongdaemun Shopping Complex and nearby attractions

The area
Neighbourhood: Jung-gu
How to get there
  • Dongdaemun • 4 min walk
  • Dongdaemun History & Culture Park • 5 min walk
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Most Recent: Reviews ordered by most recent publish date in descending order.

Detailed Reviews: Reviews ordered by recency and descriptiveness of user-identified themes such as waiting time, length of visit, general tips, and location information.

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4.0
4.0 of 5 bubbles579 reviews
Excellent
147
Very good
242
Average
156
Poor
23
Terrible
11

Trooper17
Belfast, UK125 contributions
1.0 of 5 bubbles
May 2024 • Solo
This massive area is strictly for wholesalers. It is a rabbit warren of stalls with no discernible map or directory to any particular stall.
Do not recommend unless you plan to buy in bulk for a business. It is not a “mall” or shopping area in the traditional retail sense.
Written 2 June 2024
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Mimimi2
Washington DC, DC74 contributions
1.0 of 5 bubbles
Jun 2013
I am Korean by descent. I have never felt so embarrassed about my own people and culture. The sellers push you to try things on but when you don't buy, they get pissed. Some shops don't even let you try things on! They claim it will stretch out. In addition, everything is one/free size. Unless you are size 0/2, forget buying anything here. You think you are getting a bargain? Think twice. Doota is a shopping Mecca for many tourists. It might have been a bargain at one point in history but not anymore. They cater to tourists that flock to Korea to shop. They have raised their prices. I can get better prices in the US at the TJ Maxx, Marshall's or Last Call Neiman Marcus. Everything in Korea is made of polyester. I do think the workmanship is good but not the material used. If you want anything leather, prepare to pay. Most shoes I tried on below 10,000 won were not leather and they were made in China. I'm sorry but don't waste your time. You pay for quality. Anything I liked were well over 10,000 won. The floor I liked the most was the basement floor with the small local designer shops. Still pricey but at least you got unique one of a kind items. If you still insist on visiting, good luck! Take cash, you can bargain with cash and do not expect customer service if you are just going to browse.
Written 12 June 2013
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Jean Y
45 contributions
2.0 of 5 bubbles
Jul 2016
Even coming from NYC, I consider the prices of the clothing to be ridiculously expensive. Even the most simplest shirts would cost $40. I could tell the fabric is not even high quality.

And in the small shops, some of the people are just straight up rude. Some of them glared at us when we touched their clothing just to take a quick glance. And as a foreigner, I couldn't help notice that they tend to prioritize the Koreans first. There were several occasions where we were ignored because the owner would rather help someone who is Korean.

On the bright side, some of the clothes were gorgeous. The malls were simply huge which is great for an entire day of shopping. It's only a shame the ridiculous prices and rude people ruined the experience.
Written 3 July 2016
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

d h
San Francisco, CA205 contributions
5.0 of 5 bubbles
I've read a few reviewers who said the prices were expensive and quality was not so good(???) Really?? Yes, you can spend a lot BUT you should have an idea what you want to pay for an item and comparison shop between the different vendors. Also, a lot of the items are from local designers (and Korean made - not made in China junk), so when you get back to the States, you'll look refreshingly different and FITTED. Actually, I've donated all my Gap, Banana Republic, JCrew stuff and now, I mostly wear Korean labels (with Zara pieces thrown in).
I would highly recommend you go to Lotte Fitin (next to Migliore) which is a newer and more upscale shopping experience. Migliore is a little low end and the shop keepers are always hassling you to make a purchase. Doota is middle of the road but there is alteration available in the basement where the sneaker/sport casual vendors are located. I would highly, highly recommend you get any alteration done in Korea as it will be much, much cheaper than the U.S. plus you can get same day. I can't get same day service at any price in the U.S.

A few reviewers mentioned that it's mostly women's clothing and while that's true, at least 1-2 floors in every building is dedicated to men's and for sure, even one floor in these fashion houses already surpasses anything I would see in downtown SF (sad). You will find not only shirts and pants, but you will find all sorts of ties and other accessories to complete your outfit because in Korea, men actually care about their looks. Take a look around and you will see the average young Korean male with stylish hair wearing coordinated and fitted attire.

If you want to go cheaper and see even MORE variety, go to Gasan Digital Complex and go out exit #4. You will see all sorts of outdoor vendors even before you get to the fashion houses (K2, Mario Outlets, Hyundai Outlet). Check them out first as I feel they are cheaper (I bought 4x10000won dress shirts!) If you're looking for suits, they had endless varieties of colors, patterns, and materials with median price starting at 200000won.
Written 15 February 2015
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

OISEAU_K
Seoul, South Korea1,636 contributions
4.0 of 5 bubbles
Apr 2014 • Friends
I used to recommend Doota, Migliore, and other buildings for shopping to my friends. However, personally I do not buy there even though I admit their designs are pretty good and very " a la mode". But today I found another building named, "Jeil Pyeonghwa market" where I could find more varieties and very fashionable goods. I certainly take my friends to this place than any other shopping places in Seoul.
Written 7 April 2014
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Vania A
Medan indonesia37 contributions
4.0 of 5 bubbles
This is my 2nd time to visit seoul. The last time is last year and when i did late shopping in dongdaemun, and @ 3am going back to the hotel in coex, the taxi fare is normal.
Unfortunately this time, when i spend a late night shopping too in here, when i want to go back to the hotel in apgujeong apex, every taxi refuse us to pay 40.000? (40$). Which is the normal fare is around 80.000?-12.000? (busy time). There so many korea citizen that await taxi too, but the taxi prefer to take a tourist n refuse to take a local.
So if u want to do a late shopping, beware of this taxi scam. Because they know, tourist dont have a choice in the late night to go back to hotel ,coz subway usually close around 11-12pm.
Written 15 March 2013
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Honey2Star
Kuala Lumpur, Malaysia690 contributions
1.0 of 5 bubbles
May 2016 • Friends
There are many places to shop in Seoul, coming to the shopping malls at Dongdaemun is the worst because everything is double or triple the price of other shops outside and the sellers are generally rude and always trying to rip their customers off as much as possible.

Your time and money is better spent elsewhere.
Written 24 July 2016
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Cafelattepop
Singapore, Singapore19 contributions
3.0 of 5 bubbles
Apr 2014 • Solo
I like Lotte fashion mall (the last mall along the street if you start from Doota). It sells a lot more unique fashion clothing that are designed by the locals. Prices are not at the lowest range but they are reasonable, considering the quality is better too. Train service ends around 12am, so be sure to catch the last train otherwise it will be a pain getting home because all the taxis suddenly become touts and will not go by meter. They want to ridiculously exorbitant rates (50,000 won just to go apgujeong where my hotel is, which is like a 10-15mins ride! That's my taxi fare from incheon airport to apgujeong). Thank god the tourist information center nearby is still opened so I went there to find help. That's when the staff told me that there's a nightbus service N13 that goes to sinsa station, which is the closest to my destination (my hotel is in between sinsa and apgujeong). I had to walk a little bit from the station but better than paying 50,000 won! The nightbus cost just 2,000 won.

If you are staying somewhere else, suggest you ask the staff in tourist center which nightbus service is heading towards the direction of your hotel, then drop off at the best bus-stop and grab a cab. Taxis at anywhere else goes by meter, it's just touristy places like Dongdaemun that have all these touts.
Written 12 April 2014
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

faozanrizal
Berlin, Germany3,531 contributions
4.0 of 5 bubbles
Oct 2013 • Friends
this place is near from Dongdaemun Gate, we arrived 1 am in the morning at Doota and amazed that still shopping mall open and many shopper from around the world is gathering here. from fake to original brand you can name it is available and the most interesting is Seoul young designer in 1st to 3rd floor ! but before you buy anything just make sure you walk around and ask the price from the same product :p the price some time a lot different from one store to another even with the same style and product so be smart :) in 5th floor is the palace for wallet and souvenirs, many souvenirs shop seller speak some south east asian and russian language, might be because so many Indonesian , Malaysian and Russian travels to Seoul. In the ground floor the collection seem stuck in the 80's ;p so if you want to have the Korean K PoP star may be 1st to 3rd level is your floor :) if you bored to shop inside mall just get out and so many stall selling product from cosmetic to fashion :) finally we out from this shopping mall at 4 am in the morning and still wonder why so many people still came and go from this mall like never sleep ;p
Written 11 October 2013
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

Harumi18
Singapore, Singapore265 contributions
4.0 of 5 bubbles
Mar 2012 • Couples
Oh yes, tonnes & tonnes of shops. But do you know that those shops that directly line the walkway have plenty of customers browsing through & thus, the staff are not willing to lower the price for you??? Besides, their customer service skill is lacking. I tried browsing at a few shops & this was what I found out, so I intentionally walked to a shop whose shop front does not face the crowded walkway. And guess what? The staff was friendlier & more willing to please customers. I managed to haggle & get a lower price for my Korean style dress.

If you come in winter, the shopping complex switches off its air conditioning. So it was really warm & stuffy inside. And it is very inconvenient to walk around carrying your jacket should you choose to take it off as you will want to touch & hold your must-buy items.

Do take note that you cannot try on the clothes here because they are afraid that your make-up will ruin their clothes. So you can only put the clothing in front of your body & estimate the fit.

Do note that not every item here is made in Korea. Just like in AU, a lot of the items are made in China. So don't think that just because you bought xxx here, it must be made in Korea. Don't be carried away by shopping euphoria & READ the label.
Written 14 February 2013
This review is the subjective opinion of a Tripadvisor member and not of Tripadvisor LLC. Tripadvisor performs checks on reviews as part of our industry-leading trust & safety standards. Read our transparency report to learn more.

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DONGDAEMUN SHOPPING COMPLEX (2024) All You Need to Know BEFORE You Go (with Photos)

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