We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Book In Advance
Why Book on TripAdvisor?
  • Tour highlights & full itinerary
  • Easy online booking
  • Lowest price guaranteed
More Information
All photos (60)
Full view
What Makes It Special
Lotte Duty Free Main Store has more than 30 boutiques carrying a wide variety of brands and products at discounted prices. Customers can send their merchandise directly to Incheon Airport for pickup.
Traveller Overview
  • Excellent14%
  • Very good34%
  • Average40%
  • Poor7%
  • Terrible5%
Travellers talk about
“luxury brands”(5 reviews)
“lotte hotel”(3 reviews)
9-11FL. Lotte Department 1 Sogong-dong, Jung-gu, Seoul, South Korea
+82 2-1688-3000
Top Selling Tours & Activities in and around Seoul
from US$40.00
More Info
from US$90.00
More Info
Reviews (456)
Filter reviews
79 results
Traveller rating
Traveller type
Time of year
More languages
Show reviews that mention
All reviews luxury brands regular stores lotte hotel tax refund nature republic shopping bags several floors cosmetic brands etude house beauty products kimchi south korea innisfree freebies mart promo amore
Updating list...
1 - 10 of 79 reviews
Reviewed 4 September 2018 via mobile

This place has lot of products, three full floors for duty free products but the things are really so expensive that I couldn’t buy anything from the store.

Thank aggarwalrka
Reviewed 16 August 2018

It is Lotte should I say more?! It's huge, lots of brands quite helpful staff you'll love to shopping here

Thank AytanSh
Reviewed 22 July 2018

Seoul is really a good place for shopping. Bought a perfume in the city but collect it at the at Incheon airport. Not difficult to find the collection counter. When I arrived home and opened the perfume. The smell of the perfume was not the...More

Thank Hui H
Reviewed 26 June 2018 via mobile

This place is a trap, you can find much cheaper duty free else where... It has a large selection of luxury goods, but don't expect it to be cheaper than other duty free shops in Seoul...

1  Thank Finley H
Reviewed 16 May 2018

If you want additional discounts while shopping at duty-free stores, let me know. Up to 20%, and additional discounts from the duty free store.

15  Thank Tae S
Reviewed 2 May 2018 via mobile

There is the beat shopping mall for tourists who want to buy some souvenir. There are many choices for us and which souvenirs all can represent Korea.

Thank kayulan46
Reviewed 17 December 2017 via mobile

I purchased in intercontinental coex duty free when the staff never warned that the airport pick up experience was going to be a nightmare. I arrived the airport 2 hours before departure, and I reserve 30 mins to pick up but very unfortunately you need...More

8  Thank Nna L
Reviewed 29 November 2017

If you're staying close to the area and interested in some duty free shopping, it doesn't get much better than this store. It's absolutely ginormous! The lower levels are regular shopping and the upper levels are specifically designated duty free. Tons of premier European designers...More

5  Thank Katie D
Reviewed 17 October 2017 via mobile

One of the staff was very rude, pushed me away when I tried to take the products. I would not comeback again.

2  Thank HoangNga
Reviewed 4 September 2017 via mobile

This duty free store has many worldwide famous brands, both Korean and western. Staff spoke good English and Chinese so me and my partner were able to buy everything we needed. The only drawback is closing time at 7.30PM, but they start to refuse customers...More

2  Thank Anastasia M
View more reviews
Nearby HotelsSee all 590 nearby hotels
Ibis Ambassador Seoul Myeongdong
2,957 reviews
.06 miles away
Lotte Hotel Seoul
3,582 reviews
.09 miles away
Crown Park Hotel Seoul
765 reviews
.09 miles away
The Westin Chosun Seoul
2,780 reviews
.11 miles away
Nearby RestaurantsSee all 124,120 nearby restaurants
Sushi Hiro Ba
18 reviews
.01 miles away
Angel in Us
5 reviews
.01 miles away
Rokki Mauntin Cho Call Rit Factory
6 reviews
.01 miles away
5 reviews
.01 miles away
Nearby AttractionsSee all 1,856 nearby attractions
Myeongdong NANTA Theater
209 reviews
.14 miles away
Grevin Museum
314 reviews
.11 miles away
Myeongdong Shopping Street
8,969 reviews
.19 miles away
Lotte Department Store Main
567 reviews
.05 miles away
Questions & Answers
Ask a question
Julia G
29 October 2017|
Response from Anastasia M | Reviewed this property |
Hello. I have no idea, I am not from the USA. I wouldn't say though that their prices are cheaper than in Italy or France. In fact you save little to nothing. Visa payment - I doubt there are any benefits, they usually... More