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Review Highlights
Pleasant and spacious

This is 3 storey building along the main street of Insadong. There are lots of shops selling... read more

Reviewed 5 August 2018
Phi S
Bangkok, Thailand
via mobile
Unique building

It is a unique building that has many shops that sell creative handcraft. The building has poop... read more

Reviewed 29 July 2018
Seoul, South Korea
via mobile
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Traveller Overview
  • Excellent23%
  • Very good48%
  • Average25%
  • Poor3%
  • Terrible1%
Travellers talk about
“unique items”(6 reviews)
“themed cafe”(5 reviews)
“shaped bread”(2 reviews)
As featured in 3 Days in Seoul
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Gwanhun-dong, Jongno-gu, Seoul, South Korea
+82 2-736-0088
Top Selling Tours & Activities in and around Seoul
from US$6.50
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Reviews (409)
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All reviews unique items themed cafe shaped bread local artists interesting shops arts and crafts window shopping interesting place worth a visit insadong area tax refund waffles korean souvenirs bibimbap poo accessories arty
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1 - 10 of 155 reviews
Reviewed 5 August 2018 via mobile

This is 3 storey building along the main street of Insadong. There are lots of shops selling interesting arts and crafts and also souvenirs. The building is very spacious and very pleasant to walk in.

Thank Phi S
Reviewed 29 July 2018 via mobile

It is a unique building that has many shops that sell creative handcraft. The building has poop museum and poop cafe, too.

Thank MargarethT79
Reviewed 15 June 2018 via mobile

We were here at 9pm and it was dark and closed. So if you wish to come here, suggest you come in the late afternoon.

Thank Khiam Yeong H
Reviewed 21 May 2018 via mobile

If you travel with children it can be peasant All the shops proposed some funny things..like the Poo cafe or the Cats Lovers corner, it s colorful , full of ambiance, snacks corner, locals designers Yes it s fun but not typical

Thank ksarman
Reviewed 3 April 2018 via mobile

Visited the place which i though from pictures would be bigger It is a small well designed building Which is differ than the buildings around

Thank Alia A
Reviewed 1 April 2018

DISCLAIMER: I am a huge fan of arts and craft and anything locally made, so this was like heaven for me. Our hotel Concierge recommended us to visit the district of Insa-dong as a sightseeing destination for the 'older part of Seoul' and the 'it'...More

Thank smurphetteee
Reviewed 8 March 2018 via mobile

It's located at Insadong street , medium size open air design concept , cafes , local designers arts & crafts for sale here . Need to walk up the stairs to go upper floor . Overall I didn't spend much time here as the things...More

Thank kenkeh
Reviewed 29 January 2018 via mobile

We visited this place in the afternoon. It was very cold that day. Ssamjigil filled with souvenirs, craft things, and restaurants. We tried ddung cake (red bean pancake) and we really liked it. It is said that the view from the to floor was really...More

Thank Lynns98816
Reviewed 23 December 2017

3 levels of local designers market. We didn't see anything that caught our eyes. But there are lots of shops there, so probably something you will find interesting. There was a photo exhibition as well when we were there which was great.

1  Thank BW2103895
Reviewed 21 December 2017

The walkway spirals upwards for about 4 floors with small shops off to the side. All manner of souvenirs, some nice and some junky. Still worth walking through!

Thank CleopatraBunny
View more reviews
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
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