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Hoehyeon Underground Shopping area

Review Highlights
Souvenirs, crowded in winter time

Just like any other underground shopping center, Hoehyeon underground shopping center has so many... read more

Reviewed 27 February 2018
via mobile
Unique but not that special

The Hoehyeon Underground Shopping area is right at the Myeongdong Metro Station. It is one of the... read more

Reviewed 19 October 2017
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Traveller Overview
  • Excellent10%
  • Very good40%
  • Average38%
  • Poor12%
  • Terrible0%
27 Feb 2018
“Souvenirs, crowded in winter time”
28 Nov 2017
“Yet another boring underground shopping centre.......”
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1-1 Hoehyeon-dong 1-ga, Jung-gu, Seoul, South Korea
Myeongdong / Namdaemun
Top Selling Tours & Activities in and around Seoul
from US$40.00
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from US$90.00
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Reviews (65)
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1 - 10 of 22 reviews
Reviewed 27 February 2018 via mobile

Just like any other underground shopping center, Hoehyeon underground shopping center has so many souvenirs, foods, and clothes. This was our second time visiting this place and it was more crowded. Perhaps because it was winter, entering this place saved people from cold weather. The...More

1  Thank Lynns98816
Reviewed 29 November 2017 via mobile

Yet another underground shopping centre. Every major subway station in Seoul has an underground shopping center. They are all very similar. Some bigger, some smaller. Some more shops, some less.This one is smaller & very boring. You can't avoid these underground shopping centres when taking...More

Thank Travelove58
Reviewed 19 October 2017

The Hoehyeon Underground Shopping area is right at the Myeongdong Metro Station. It is one of the underground shopping mall in Seoul (there is also one at the Gangnam Station and Jonggak Station). It is a truely all season shopping area. It is said that...More

Thank WorldTravellerSoon
Reviewed 13 July 2017

nothing special to buy... Not many shops... and mostly closed.... you can visit if you passing by otherwise skip it without any regrets.

Thank TraveKings
Reviewed 6 May 2017 via mobile

Close to Namdaemun Market and right next Myeongdong, this market has a lot to offer for reasonable prices

Thank Samuel D
Reviewed 4 May 2017

This is a very busy shopping area stuffed with vendors selling any kind of product or food you might want. It is typical to what you might find at other shopping areas around Seoul. It is often crowded and a little claustrophobic in my opinion....More

1  Thank SMLove226
Reviewed 20 February 2017 via mobile

Well, I chanced upon this place as it was too cold walking in the streets. It's pretty nice here. Lots of souvenirs shops and some clothing and some shops selling K-pop stars' cards, stickers etc.

3  Thank JosephineS209
Reviewed 16 February 2017

Me and friend were walking to Hoehyeon from Myeongdong and it was cold that day, we tucked in Hoehyeon Underground Shopping Area continuing our girls' shopping spee.

1  Thank Quack H
Reviewed 18 November 2016

We walked here a few of times during our stay and the last one looking for gifts before leaving Seoul. This shopping center is one of those underground between metro stations and they are also used as a way to cross underground major streets in...More

2  Thank travelsafer
Reviewed 31 October 2016

Very intriguing little place for almost everything available in the Namdemun market but in a more organised and peaceful setup.

1  Thank Gshroff
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Myeongdong / Namdaemun
Arguably Seoul’s most famous neighbourhood and
undoubtedly one of its most popular, Myeongdong takes
shopping and eating to new heights, with hundreds of
shops, restaurants, and cafes all stacked on top of
one another. The rise in popularity of Korean
cosmetics, fashion, and more has made this area a
must-see for visitors who come and marvel at
Myeongdong’s often frenetic pace and energy. Lotte and
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