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Insadong

Insa-dong, Jongno-gu, Seoul, South Korea
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Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung...
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Though touristy, this vibrant neighborhood is one of the cultural and artistic hubs of Seoul. Great tea houses, restaurants, street food, galleries and souvenir shops make it a must-see area.
  • Excellent39%
  • Very good46%
  • Average13%
  • Poor1%
  • Terrible1%
Travellers talk about
“art galleries” (147 reviews)
“souvenir shops” (133 reviews)
Suggested Duration: 2-3 hours
LOCATION
Insa-dong, Jongno-gu, Seoul, South Korea
Insadong
CONTACT
Website
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Write a ReviewReviews (5,699)
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All reviews
"art galleries"
in 147 reviews
"souvenir shops"
in 133 reviews
"korean souvenirs"
in 70 reviews
"the main street"
in 122 reviews
"place to buy souvenirs"
in 32 reviews
"tea house"
in 59 reviews
"street food"
in 182 reviews
"knick knacks"
in 32 reviews
"anguk station"
in 46 reviews
"street vendors"
in 50 reviews
"great shopping"
in 48 reviews
"shopping area"
in 60 reviews
"dumplings"
in 34 reviews
"walk around"
in 34 reviews
"handicrafts"
in 112 reviews
"gifts"
in 170 reviews
"culture"
in 224 reviews
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1 - 10 of 3,188 reviews

Reviewed yesterday

A nice mix of everything. Handicrafts, souvenirs, antiques, clothes, cosmetics, fashion accessories, creative artists' mall, etc. A duty free shop/mall is in the area to buy branded cosmetics sometimes at a lower price compared to the street shops. Lots of strolling shoppers any time of...More

Thank Arthur F
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 2 days ago via mobile

This is another market in Korea with many fakes. The prices were a bit high, but I did find a couple of items to take home with me. It is always fun to walk these markets.

Thank Mindy D
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 3 days ago

There are many shops and restaurants here. There is even a cat cafe. A really nice street for strolling and lots of things to see.

Thank Sally401
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
See more reviews
Reviewed 4 days ago

Visited a temple across the street and then headed down Insadong. Range of shops, many handmade items, a fancy green tea place, and other kitschy shops. Dressed up in hanboks and took pictures for $20.

Thank Geraldine T
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 5 days ago via mobile

Fun time to eat shop and see! Best place for souvenir and street foods. I wouldnt say completly cheap but more choices available. Best snack for us was Dragons Beard candy! Its made from fermented honey and corn flour with peanut& sesame filling. They have...More

Thank ellora77
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 5 days ago via mobile

We walked along the main Insadong shopping street. Shops mainly catered for tourists selling souvenirs etc. Quite a few cafes along the street situated on the second storeys of buildings. Many restaurants too.

Thank jieyinglam
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 5 days ago

Along this street you can find so many souvenir shops selling south korea 🇰🇷 handcrafts and maybe there is no similar place in Seoul or at least i dont know.the products are not cheap comparing to other south asia countries ,but worth a visit.

Thank payamesfahani
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 5 days ago via mobile

Highlight of my recent trip! Wonderful pedestrian street area with countless stores and high quality restaurants. Stores have everything from the usual tourist tat, through homemade art/creative stores to high end pottery and jewelry.

Thank stephen s
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 6 days ago

Walking along the streets of INSADONG makes you feel you are in the old era of Korea. Full of living culture, souvenirs etc.

Thank jocarPj
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Reviewed 6 days ago

It is a nice place to walk around for food and shops. There is this place along the street called Ssamjigil (인사동쌈지길) which has some shops selling interesting items and souvenirs. Slightly different feel as compared to the street outside. At the top of the...More

Thank Piggogo
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC
Nearby
Insadong
Nestled between Jongno and Samcheongdong, this small
neighborhood offers a crash course in various aspects
of Korean culture. Rows of shops display traditional
Korean goods such as pottery and earthenware, crafts,
fans, and more, making it a popular spot for souvenir
shopping. The Ssamziegil shopping complex in
particular has become a local institution for its
unique spiral layout and the many boutique shops
...More
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Ask a question
Questions & Answers
Jerico C
14 April 2018|
AnswerShow all 5 answers
Response from StepheyTSC | Reviewed this property |
Definitely walkable. I did that a week ago to get back to Myeongdong from Insadong. Only took about 15-20mins. Just use google maps to help you. You may use Cheonggyecheon stream to help you along the way.
2
Votes
Doreen T
13 October 2017|
AnswerShow all 9 answers
Response from mypeachhouse | Reviewed this property |
yes it is walkable, but will depend on how fast you walk and how willing to walk haha. 15 mins average.
0
Votes
Janice O
13 May 2015|
AnswerShow all 7 answers
Response from Joey L | Reviewed this property |
Been there twice in the afternoon. Shops open till about 9:00 - 10:00 pm.
0
Votes
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