We noticed that you're using an unsupported browser. The TripAdvisor website may not display properly.We support the following browsers:
Windows: Internet Explorer, Mozilla Firefox, Google Chrome. Mac: Safari.
Review Highlights
Covered mall

The street goes from the mechanical clock (Dogo park) to the Dogo Onsen where shops/cafes etc... read more

Reviewed 19 August 2018
Reading, United Kingdom
The Center of the City

An interesting shopping arcade. Lots of fast food places along with your typical arcade shops... read more

Reviewed 20 May 2018
Read all 275 reviews
All photos (108)
Full view
Traveller Overview
  • Excellent18%
  • Very good44%
  • Average36%
  • Poor1%
  • Terrible1%
Travellers talk about
“arcade”(6 reviews)
“pharmacies”(2 reviews)
Local Weather
Powered by Weather Underground
Okaido, Matsuyama 790-0004, Ehime Prefecture
Reviews (275)
Filter reviews
28 results
Traveller rating
Traveller type
Time of year
More languages
Show reviews that mention
All reviews shopping street arcade pharmacies stroll tourists castle ropeway
Updating list...
1 - 10 of 28 reviews
Reviewed 18 September 2018 via mobile

A variety of shops for window shopping and plenty of coffee houses to watch the world go by, also access to very up market department store

Thank 777SarahB777
Reviewed 17 September 2018

We stayed in a hotel right on the Shopping Street. The street itself seems to be popular with locals and is the center of activities. For us, it was just a sanctuary for dinners or daily stuff from convenient stores.

Thank DrewHK
Reviewed 19 August 2018

The street goes from the mechanical clock (Dogo park) to the Dogo Onsen where shops/cafes etc abound. There are a variety of retailers, an amusement arcade and small market selling fruit and veg. We were lock y enough to see a Japanese drumming event. Exceptional...More

Thank Wendy119186363
Reviewed 11 August 2018 via mobile

Okaido is the city center of Matsuyama, and also close to the famous place like Dogo Onsen and Matuyama Castle. And Okaido Street is large arcaded shopping path through the center. There are a lot of souvenior stores, game place and restaurants. Here is the...More

Thank kazuakim2015
Reviewed 9 July 2018 via mobile

It is unexpectedly not good enough street. It seems to have only restaurants but other products shops are too few when compared to other shopping street in Japan.

Thank Moaimoaimoai
Reviewed 2 June 2018 via mobile

Nice walking street with plenty of cafes n restaurants. U can actually reach Takashima at Matsuyama city station by walking all the way straight n then turning right n all the way straight to reach

Thank LevTeo
Reviewed 20 May 2018

An interesting shopping arcade. Lots of fast food places along with your typical arcade shops. Across the arcade, beyond the Okaido tram station is the Ropeway Street which takes you to the Castle cable car. It connects to the Gintengai Shopping Street. At the end...More

Thank DYA717
Reviewed 11 April 2018 via mobile

Beautifully done downtown shopping center. Many shops for cloths, gifts, eating, ceramics, sweet shops for ice cream and the likes. It's also covered in case of rain. A very nice and relaxing shopping environment.

Thank Perry H
Reviewed 27 November 2017 via mobile

This is one of the usual covered shopping streets you commonly find in Japan. This one spans just 3-4 blocks and is one of the shorter ones. It is however very wide and doesn’t feel crowded. The stores are pretty standard. Usual restaurants. Overall good...More

Thank Meng San G
Reviewed 10 July 2017 via mobile

It was the largest shopping street in Shikoku area. There were a lot of chain stores, pharmacies, restaurants and some local branded store. It was very convenient to tourists. However, it was at the same time very typical, nothing outstanding to differentiate itself from other...More

Thank hugomember
View more reviews
Nearby HotelsSee all 93 nearby hotels
Matsuyama Tokyu REI Hotel
297 reviews
.03 miles away
Candeo Hotels Matsuyama Okaido
209 reviews
.04 miles away
ANA Hotel Matsuyama
498 reviews
.08 miles away
Tennen Onsen Ishite no Yu Dormy Inn Matsuyama
22 reviews
.08 miles away
Nearby RestaurantsSee all 3,527 nearby restaurants
Kadoya Okaido
53 reviews
.03 miles away
Flying Scotsman, Okaido
25 reviews
.01 miles away
Three Virtue
20 reviews
.02 miles away
29 reviews
.03 miles away
Nearby AttractionsSee all 283 nearby attractions
201 reviews
.13 miles away
Saka no Ue no Kumo Museum
294 reviews
.07 miles away
Akiyama Brothers' Birthplace
93 reviews
.14 miles away
Questions & Answers
Get quick answers from Okaido Shopping Street staff and past visitors.
Note: your question will be posted publicly on the Questions & Answers page.
Posting guidelines